-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The 2021 Primer Gift Guide for the Stylish Man
Whether you need a gift that will be an add-on or an investment, our style gift guide has two price points for each idea.
Rediscovering Corduroy is One of the Best Things You Can Do with Your Fall & Winter Style
It'll be a wale of a good time.
These are the Best Cyber Monday Deals
The last hurrah of the Black Friday sales weekend.
A Man’s Guide to Surviving a Break-up
Breaking up really is hard to do. Few life events can cause as much upheaval and pain as ending a relationship with someone you cared about. Whether you’re the breaker or the breakee, odds are you ... [more]
Learn About Wine: An Easy Explanation of Wine Types
After reading through this guide, you should have a working knowledge of the different types of wine and enough vocabulary to set out and buy your first serious bottle. (And maybe impress your ... [more]
Suck at Talking to Attractive Women? 5 Social Mistakes You’re Making and How to Fix Them (Including Word-for-Word Scripts)
Finally! Here is a woman to set us straight on what we're doing wrong when we talk to them. A guest post from communication coach Katrina Razavi.
The Complete Black Friday Sales List + Our Picks + Getups Made From Deals
Black Friday is here. And we've put in some serious time distilling what's worth shopping and what's worth skipping.
Black Friday on Amazon: These are the 40 Best Style & Gadget Finds
Sorting through all of the Black Friday deals on Amazon could take you all day: That's why we did it for you.
The Secret to Productivity: How to Get More Done with the Pomodoro Technique (Step by Step)
The proven trick for staying on track.
How to Pick the Right Boot for an Outfit: The Five Elements of a Boot That Make it Dressy or Casual
Understanding the design details of your boots will allow you to play with the formality of your outfits – making being well-dressed incredibly easier.
The 5 Habits Of Great Adult Male Friendships
Friends are one of the most important parts of a fulfilling life – why do so many men find themselves without any real ones?