Proudly Introducing a Completely Redesigned Primer

new primer launch

Over the last six years, we’ve worked to build a new type of men’s lifestyle destination for the modern guy. Tired of all the over-priced fashion, and the narrow definition of manhood found in every traditional men’s magazine, Primer is the resource for the smart, thoughtful, modern Millennial man.
Today I proudly introduce to you a completely redesigned Primer. Fundamentally reimagined to make reading and browsing faster, easier, and more intuitive.

100% Responsive.

Modern browsing needs modern design. The new Primer makes full use of the high resolution screens we’ve grown accustomed to.

A persistent navigation bar provides full access to search, categories, contact, and subscribe forms from anywhere on the site.

Reduced clicking.

Common tools are just a hover away. The Field Manual, subscribe boxes, and even contact forms are fully accessible right from the persistent navigation bar.

The latest content, right at the end of the article

Traditional browsing takes a reader to the end of an article – and leaves them hanging. The new Primer gives you all of the latest posts right where you need them: At the end of the one you just finished.

How far we’ve come

A look back.
This post may contain affiliate links, read about our editorial promise

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.


  • Reply July 28, 2014

    Kevin Z

    Congrats Andrew! The site looks great! Just another reason to love Primer!

  • Reply July 28, 2014

    Jon Helmkamp

    Huge congratulations to you, Andrew. This is a very, very slick look that will serve you well. It looks fantastic!

  • Reply July 28, 2014


    Awesome! Responsive Design FTW!

  • Reply July 28, 2014

    Kyle Ingham

    Great job Andrew! Looks awesome! Very easy to navigate, and love the new branding!

  • Reply July 28, 2014


    Thank you for all the hard work you put into this website. Aspiring gentlemen everywhere salute you!

  • Reply July 28, 2014


    Looks Great! Awesome work

  • Reply July 28, 2014


    The new logo is much sharper, looks great!

  • Reply July 28, 2014


    Looks sharp! Just FYI, “persistant” should be “persistent”.

  • Reply July 28, 2014


    Looking good. Note: The (somewhat annoying, IMO) social media sidebar covers up the comments and blog posts on my computer (mac retina 13″).

    • Reply July 28, 2014


      Yeah, that’s one of the few final tweaks we have to make. Should be fixed shortly. Thank you!

  • Reply July 28, 2014


    If you’re looking for constructive criticism here, I love the site but hate the share buttons floating on the left. They cover up titles and what-not once you get to the bottom of the webpage. Other than that, fantastic redesign!

  • Reply July 28, 2014


    Andrew the new site layout looks fantastic. Wishing you even more success with the site.

  • Reply July 28, 2014

    R. Scott Nelson

    Suave!! Looks great!!

  • Reply July 28, 2014


    Awesome. Looks very clean!

  • Reply July 30, 2014

    Chris Moore

    I tend to get bend out of shape when any site I frequent gets a redesign but in this case I can’t help but be impressed by how wonderful it looks.

  • Reply August 1, 2014


    Good job guys! More power to y’all.

  • Reply August 12, 2014


    I was waiting for yal to redesign the site, viewing the old site on mobile sucked. Love the new layout

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