Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Proudly Introducing a Completely Redesigned Primer
Over the last six years, we’ve worked to build a new type of men’s lifestyle destination for the modern guy. Tired of all the over-priced fashion, and the narrow definition of manhood found in every traditional men’s magazine, Primer is the resource for the smart, thoughtful, modern Millennial man.
Today I proudly introduce to you a completely redesigned Primer. Fundamentally reimagined to make reading and browsing faster, easier, and more intuitive.
Modern browsing needs modern design. The new Primer makes full use of the high resolution screens we’ve grown accustomed to.
A persistent navigation bar provides full access to search, categories, contact, and subscribe forms from anywhere on the site.
Common tools are just a hover away. The Field Manual, subscribe boxes, and even contact forms are fully accessible right from the persistent navigation bar.
The latest content, right at the end of the article
Traditional browsing takes a reader to the end of an article – and leaves them hanging. The new Primer gives you all of the latest posts right where you need them: At the end of the one you just finished.
Red goes with what? Fish? You can't serve what in what glass? Wine can be damn intimidating. We proudly introduce a new series that will give every beer and whiskey drinker out there an excellent ... [more]
Telling guys to be polite and friendly may sound obvious, but how many times have you diverted your eyes walking passed someone in the hallway, or pulled out your cell phone in the elevator to avoid ... [more]