Proudly Introducing a Completely Redesigned Primer

new primer launch

Over the last six years, we’ve worked to build a new type of men’s lifestyle destination for the modern guy. Tired of all the over-priced fashion, and the narrow definition of manhood found in every traditional men’s magazine, Primer is the resource for the smart, thoughtful, modern Millennial man.
Today I proudly introduce to you a completely redesigned Primer. Fundamentally reimagined to make reading and browsing faster, easier, and more intuitive.

100% Responsive.

Different electronic devices with the Primer homepage on it

Modern browsing needs modern design. The new Primer makes full use of the high resolution screens we’ve grown accustomed to.

Primer toolbar design

A persistent navigation bar provides full access to search, categories, contact, and subscribe forms from anywhere on the site.

Primer contact dropdown

Reduced clicking.

Common tools are just a hover away. The Field Manual, subscribe boxes, and even contact forms are fully accessible right from the persistent navigation bar.

The latest content, right at the end of the article

Primer article menu design

Traditional browsing takes a reader to the end of an article – and leaves them hanging. The new Primer gives you all of the latest posts right where you need them: At the end of the one you just finished.

How far we’ve come

A look back.
primer magazine 2008 launch page
primer magazine 2011 launch page
primer magazine 2014 launch page
This post may contain affiliate links, read about our editorial promise
Andrew Snavely

Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.