Perhaps the most important maintenance you can perform yourself – are you doing it right, or at all?
How to Check Your Oil (Correctly)
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Why Your Closet Feels Full But You Still Have Nothing to Wear
You're making it harder on yourself.
Halfway Through the Year. This Is the Pivot Point
A quick sit-rep.
16 Father’s Day Gift Ideas He (or You) Will Love
The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does.
Lessons in Leadership: Five Brilliant Novels Every New Leader Should Read
The secrets to effective leadership aren’t just in books, they’re in our stories.
How to Throw a Football with a Perfect, Powerful Spiral – A Visual Guide
"Whoa! Who brought the cannon?" - Your Uncle Chuck at this year's Thanksgiving pickup game.
12 Real Ways To Make Friends As An Adult
People get married. People move away. People get busy with demanding jobs. People grow apart. Before you know it, there's no one around at all.
These $17 Sunglasses Surprised Me
The verdict.
Your Summer Style Starts Here: 17 Memorial Day Sale Picks to Grab Now + 4 Getups
There are two kinds of summer gear. The stuff that makes the suitcase. And the stuff that never leaves the drawer. This list makes the cut.
The Getup: Sand
An outfit built for spring plans.
3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size)
Constantly frustrated pants don't fit the way you want them to?
On Sale Now: 9 Nike Sneakers Under $100 You’ll Want to Wear All Summer
From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile.
Get the Look: Chateau Vibes, Courtyard Rates
A spring outfit that looks well-traveled.