Perhaps the most important maintenance you can perform yourself – are you doing it right, or at all?
How to Check Your Oil (Correctly)
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Halfway Through the Year. This Is the Pivot Point
A quick sit-rep.
16 Father’s Day Gift Ideas He (or You) Will Love
The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does.
These $17 Sunglasses Surprised Me
The verdict.
How to Be a Better Man Than 90% of Guys: Be Polite, Always, to Everyone
Telling guys to be polite and friendly may sound obvious, but how many times have you diverted your eyes walking passed someone in the hallway, or pulled out your cell phone in the elevator to avoid ... [more]
The Post-Collegiate Drift: An Open Letter to My Long Lost Bro
How is it that our best friends are the ones we speak to the least?
Don’t Be a Dick: The False Virtues of the Classic Alpha Male
Many guys don't think they can be an "alpha male" because they're not arrogant jerks. There is another way.
Your Summer Style Starts Here: 17 Memorial Day Sale Picks to Grab Now + 4 Getups
There are two kinds of summer gear. The stuff that makes the suitcase. And the stuff that never leaves the drawer. This list makes the cut.
The Getup: Sand
An outfit built for spring plans.
3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size)
Constantly frustrated pants don't fit the way you want them to?
On Sale Now: 9 Nike Sneakers Under $100 You’ll Want to Wear All Summer
From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile.
Get the Look: Chateau Vibes, Courtyard Rates
A spring outfit that looks well-traveled.
Midlife Crisis, but Make It Casual
How to reinvent yourself and start a new chapter of your life.