A Very Special Thanks to Indochino for Sponsoring Primer this Month!

The popular made-to-measure company just got more awesome – they sponsored Primer this month!

A very sincere thank you goes out to the fine folks at Indochino for sponsoring Primer this month. I'm equally excited as I am grateful for partnering with them, because to me, Indochino is one of the perfect brands for Primer and our readers.

As you may know, I've been a huge fan of them for years, I've had their Essential Gray suit since 2010 and wear it every chance I get. But even more so, Indochino was one of only a handful of brands that I had in mind while building and starting Primer way back in 2008.

One of the fundamental reasons I started Primer was because I was frustrated with men's magazines only focusing on really expensive clothes. Yes, that $1,500 suit looks great on that model, but what about me? I was a few years out of college at the time, and there's no way I would ever have bought such an expensive suit. Even now, I can't imagine myself dropping that much. I had come across Indochino, a company that offered made-to-measure suits at off the rack department store prices. Perfect for a guy like me, and I knew there were tons of guys out there in the same boat.

Fast forward to 2012 and they're sponsoring Primer, making everything we do this month possible. Incredibly exciting!  If you like all the things the few dedicated writers and I do, help support us by checking out Indochino.

Not only do they have a large selection of styles and cuts for made-to-measure suits, they also offer a line of dress shirts, great for the guy who can't seem to get a shirt to fit in all the important areas off the rack. (That's probably all of us.) They also have blazers and outerwear, and chinos.

The Modern Linen & Wool Suit

Fall and winter are great seasons for men – thicker fabrics and layers not only look put together, they functionally keep us warmer. The hotter months are a different story unfortunately. I've always found looking sharp to be much harder when fighting the heat is taken into consideration, especially when thinking of a suit or blazer.

Fortunately, there's a solution: linen. Linen suits provide breathability and a lighter, less bulky look. You may be scared because you have an image of a guy wearing a rumpled khaki suit from some movie taking place in Panama, but not all linen suits look like they belong in Central America. Take for instance Indochino's new linen suit collection that has one key difference, the inclusion of wool. This keeps the suit from getting completely wrinkled when you bend your arm 20 degrees, and the blend is perfect for spring and summer.

The Essential Gray Suit

One of the most versatile suits you can own, the Essential Gray works perfectly in professional settings, weddings, or a show that requires a bit of class. One of my favorite things about my gray suit is that I can wear both black and brown shoes with it. I usually pair it with my Allen Edmonds Strand wingtips, and get compliments every time I do.

The Essential Navy Suit

Many men start with a navy suit, which is absolutely a solid choice, I tend to place the gray slightly above for the post-college guy, but the navy suit is a close second. When you get to the point that you're ready for a second suit, either because you don't want to wear the same gray suit to all your friends' weddings who are getting married these days, or because you've got a gig that requires regular suit wearing, pick up the Essential Navy. I'm actually planning on ordering one shortly and will do a full write-up on it.

The Essential Gray Blazer

Much like a gray suit, I find a gray or herringbone blazer to be more practical these days than the traditional navy blazer. (Though the navy is still a great look.) I feature them regularly in articles and Getups. Cheaper than both the J.Crew and Lands' End Canvas versions the Indochino blazer will have you looking sharp without breaking the bank.

A big thank you to Indochino for supporting everything Primer's trying to do. You guys are the best!

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.


  • Reply April 23, 2012


    I’ve always thought the items advertised on Indochino’s site have looked pretty decent, but I’ve also heard criticism from others saying that they didn’t fit as well as they should. To counter that, I’ve also heard arguments that if the suit doesn’t fit well, it’s because the individual measured themselves improperly. That being said, any helpful tips to ensure that one measures themselves correctly? If it is one’s first time doing so, I can imagine one’s uneasiness with some measures. For example, do I measure my waist with the tape pressing against the skin or do I leave an inch or two for some breathing room?

    For what it’s worth, I purchased the gift starter set back in December for $29. It came with a standard black tie, a pair of cufflinks, a tie bar, white pocket square, and a measuring tape. I was quite pleased with it and when I need a black tie, it’s my go to.

  • Reply April 23, 2012


    @TY – I followed the directions on their site for my measurements and had only a slight issue. My suit was a little large in the collar/shoulders but it was fixed, for the most, with the $75 alteration credit. I’d watch the videos and follow the measurements as shown. Don’t try to tweak your numbers if you are going to lose weight and so forth.

    One thing to note, if you are planning to buy one around a time constraint (eg: a wedding), make sure you leave ample time in case you need to send it back for a remake. I probably would have sent mine back but since I was traveling a lot at the time, I wasn’t able to do so in the first 14 days. That said, I’d say the fit is still at 90% and far better than anything I’ve ever had off the rack.

  • Reply April 24, 2012


    I’ve seen other Indochino deals listed on your site, but I didn’t see the date on them so I couldn’t tell if they’d still work (the 10% off + free shirt). Are they still valid? I’d give them a try through your recommendation if there’s a deal going on.

  • Reply April 24, 2012


    Ugh.. I got my first suit from them and it was total garbage. Measured myself 3 times and had my tailor measure me once as well. Sent it back for a remake and it was only slightly better. I’ve been going back to the tailor for a month or two now as we make several minor adjustments, one at a time, to get it wearable (it’s just barely now).

    I was really, really hoping they’d work for me. Count me disappointed.

  • Reply April 24, 2012


    Great article! I’m not sure if the pictures are from Indochino, or not; but the one thing I noticed is that the tie bars are way too wide. I was taught that they should only be half the width of the tie.

    Otherwise, these suits look amazing, and I will most likely be picking up at least one in the future.

  • Reply April 24, 2012


    I ordered a suit from them about 2 months ago. Pants and vest were pretty much spot on. While the jacket was made well, it was made too big with low armholes. I had to have the jacket remade.

    The remake fits much better and is much closer to what I wanted. The armholes were now proper and the fit was much closer to my body. I think they made it a little bit too tight in some area’s since I am getting some collar gap. I think it just needs to be let out a small amount (1/2 inch) by a tailor.

  • Reply April 24, 2012


    Because of primer, i have checked out Indochino and will be ordering my next suit from them. I have gone to places like Men’s Warehouse and I just can’t seem to get the write suit in my price range even with tailoring. Thank you Primer for introducing me to this brand and thank you Indochino for sponsoring Primer!

  • Reply April 25, 2012


    Can we be expecting any exclusive indochino deals for primer readers? I love indochino products, but love them even more at a discount.

  • Reply April 26, 2012


    The first suit is definitely a gamble. My first Indochino suit was way off. I looked, and Indochino had “corrected” the measurements submitted to them, adding inches all around. My wife and I checked my measurements (no change), and then measured the difference between where the suit was and where it needed to be. Sent in the correction and received the remake before we even sent the orginal back. Spot on, the second time. And the three suits since have been correct right out of the box. And my measurements? Pretty much exactly what we sent the first time, give or take a half inch or so here and there as we dialed it in towards my personal preferences.

  • Reply April 26, 2012


    A nice alternative is a company like J. Hilburn. They have people who come to you, do the measuring (they’ve been trained) and you pick fabrics, collars, etc. It’s better quality and fits better at about the same price as off-the-rack suits, blazers, slacks and shirts at department stores.

    If you’re interested you can be a sales person or assistant or whatever they call you. And no I’m not one otherwise I’d be trying to set all of you up under me.

    My apologies for stealing Indochino’s spotlight. Kudo’s to Indochino for the sponsorship.

  • Reply April 30, 2012


    @ANDY But Archer taught me tie bars should be the complete width of the tie!

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