3 Visual Tricks That Will Instantly Make People Think You’re More Confident

The funny thing about confidence is that it's only a feeling -- meaning people only know that you're not feeling confident if you SHOW them you're not feeling confident. Take control of these three visual cues and people will think you're the most confident guy in the room. As they say, "Fake it till you make it."

Confidence is assumed success. Scoring the promotion, making the sale, getting the date, talking to strangers, meeting her parents, giving a presentation or simply being introduced to new people, we’ve grown up knowing successful people are confident and confident people are successful. Confident guys are popular, vocal and fun to hang out with. Their ideas go farther. They move up faster. They are what we all want to be.

But we’re not confident.

Why aren’t we? Self-confidence is just the secure emotion of being comfortable with yourself. Considering that definition, it’s surprising we’re all so unconfident most of the time. When we meet new people, why are we not comfortable with who we are? Most strangers we meet, such as at a party or friends of friends, we know we’re never going to see them again. So why the anxiety?

At work, why don’t we speak up and let our ideas be heard? The only time to feel uneasy about your ideas is if you’re new, unsure about how things work or who’s in charge. But once we’ve settled in we still don’t speak up as much as we’d like. We think we lack confidence because we don’t offer our better idea, and from a third party perspective we’re the people who don’t chime in.

Is confidence like a muscle that represents our strength? Are we either strong — or not? Are more confident people truly “stronger” in personal judgment, ability and power and this is represented by their confidence? Is this to suggest that to be more confident we have to sharpen our skills and grow our experiences?

I don’t think so.

What are the outward visuals of confidence?

Consider self-confidence the same as a sense of humor. Everyone loves funny guys, just take a look at any of the qualities any group of women list in their ideal man. “Sense of humor” always comes out on top. But what does that really mean?

People say you have a sense of humor when you say things that are funny on a regular basis. It’s an entirely external concept. I can’t go around saying that I have a good sense of humor and expect to convince people of that. “Oh hey, I really liked that Andy guy, he said he has a great sense of humor.” No that’s stupid, it’s not how it works. People only say that if I make them laugh.

Self-confidence is the exact same thing. Even the most confident guy in the world who doesn’t display it won’t be thought of as self-confident. So…show people that you’re confident, and people will think you are — even if you know you’re not.

What are the external cues people pick up on that make them determine you’re self-assured and able? It doesn’t matter if your stomach is in knots — externally displaying these three things will have people thinking you’re confident.

Once people think you’re confident. You are. You’ll be more relaxed. You’ll be yourself. You’ll get the promotion and impress strangers.

Walk around like you own the place

Think about the coolest guy in any room you’ve ever been in. I’m talking actually cool, not high-school-I’m-cool-because-I’m-the-quarterback cool. Non-douchey, honest to goodness, everyone loves ‘em cool.  You can tell he’s cool just by looking at him.

How? It’s all in body language. I’m not suggesting you walk with a swagger like John Travolta in Saturday Night Fever. I’m just saying be mindful of what you’re letting your body say about you.

I’m a sloucher. I have been all my life. My girlfriend is constantly pulling back on my shoulders and pushing in on my back. It’s awkward standing tall but now picture the most unconfident, dorky loser you can, and I guarantee you part of that stereotype includes a guy with a witty t-shirt all slouched over.

But try standing up tall — not awkward I’ve got a stick in my butt tall — but natural head up, shoulders back tall. You feel more confident instantly. Just imagine what you’re saying to everyone else.

My buddy and fellow Primer contributor Robert Fure has a philosophy that no one important ever runs to get where they’re going. Because if they’re truly important, whoever is waiting for him won’t start without him. It kind of sucks when you’re waiting for Robert at the movie theater, but it’s an honest observation.

A CEO never runs across the street to make it to his Monday morning meeting on time, they’ll wait for him. Consider that when you’re at a party, talking with your boss or giving a presentation. “Move confidently” simply means relax. Move at a normal pace, don’t hurry to the bar to order your drink and b-line it back to your group of friends, just relax. Loosen up. Try moving in slow motion if it helps you identify with the concept.  I don’t care if you’re more nervous then you’ve ever been. SLOW DOWN.

Consider a best man at a wedding reception. The DJ just announced him to come up and give his speech. A nervous guys stands up right away and jets it to the mic stand. If you slow down, take your time to get yourself composed and smile at a few people along the way, you’ll appear more confident than you probably are. And that’s the whole point. Making people think you’re confident, when you’re really not.

Never make someone ask you to repeat something

The only people that have ever asked a Clint Eastwood character to speak up are those that have also been shot in the face.  When have you had to ask the president of a company to repeat himself because he’s mumbling? Or when has our ‘coolest guy in the room’ ever had someone at a party not laugh at his joke because he wasn’t speaking loudly enough? Never.

Being confident in how you say something is just as important as being confident in what you’re saying. You might have the funniest joke of the night or the biggest idea for your company in 10 years, but if no one hears you then you might as well as not even thought of it in the first place.

A few years ago I started a new job and and was getting acclimated to all the new faces.  There was one guy I’ll never forget. I didn’t have to work with him for my job, so I was never introduced. I didn’t really know what he did, but I knew he was important because you could hear the guy from down the hall.

Every time I saw him in the hallway or passed an office and overheard a meeting he was attending, this guy was in charge. He was loud, not in the obnoxious kind of way, but the way some people’s voices just carry. This fellow seemed nice enough, but he meant business. He spoke up, spoke out, asked questions unabashedly and overall was heard.

The only problem is — I later found out he wasn’t important at all, when I first started. I came to learn that this guy was not much higher than me in a different department, but he quickly climbed the ladder because he was confident with his communication.

This doesn’t mean that he was always right or always had the best ideas, it means he led with his voice. He was able to control meetings and steer conversations because he could communicate effectively.

So — speak up! Your mumbling is holding you back in all parts of your life!

You know that trick everyone always tells you to use when speaking in front of a group? “Talk very slowly, even if it seems too slow, it will seem natural to the audience.”

Same thing goes for speaking up. Don’t worry that you’re going to talk too loud, you won’t.

You might be surprised how better your jokes go over, now that people can hear them.

Look him in the eye like your life depends on it

Have you ever been involved in a salary negotiation? If not, it’s not much different than convincing a warden to let you out of jail early. You have to prove to the person in charge that you’re worthy of the price you’re asking for. Which, as negotiations always go, is lower than what they’re offering.

An unconfident man will never be convincing. If your eyes are darting around the room every time they hold your eye contact for longer than three seconds or ask you a question, you’re not standing your ground. You may be saying “I work 80 hours a week and maintain 30% of our clients” but your eyes sure as hell aren’t.

As Tom Chiarella points out in his Esquire article “The Invisible Grip,” maintaining  locked eyes is not the same as staring.

“People don’t like the dumb indifference of a stare. My first attempts at maintaining eye contact were so self-conscious that I took to picking a point on the person’s face–as close to the eyes as possible–and gazing at it as calmly as possible. That was a disaster. I wasn’t looking at people so much as I was at a blemish they happened to know very well.”

If you read a lot of self-help books or blogs they’ll always caution you to “hold eye contact, but be mindful because you may come off as too aggressive or flirty in some cases.” I don’t agree.

As long as you’re relaxed, and a natural distance a part, no normal person is going to be able to hold eye contact with someone they’re not super comfortable with for an aggressive or flirty period of time.

Maintaining eye contact is going to feel uncomfortable, that’s why you’re not doing it right now. That’s okay. That’s the point. You’re saying with your eyes, “I’m so confident in what I’m saying I have no problem looking you straight in the eyes when I say it.”

Think about any movie you’ve ever seen that has a cool guy talking to a girl. He’s utilizing eye contact. You can use the awkwardness of eye contact to your benefit. As long as you’re not being creepy about it, the other person is likely to look away first, and they’re going to recognize this, placing your level of comfort in the situation above theirs.

This isn’t just for salary negotiations and attempts at busting out of prison. You should carry this over to every aspect of your life. Meet a new person? Hold that eye contact. Discussing the cost/benefit analysis of ordering the white desk chairs over the black? You hold that damn eye contact.

These things obviously don’t come naturally, or else we would all be doing them. But as the saying goes “fake it till you make it.”

Don’t let your personal lack of confidence affect how others perceive you. If you use these 3 simple tricks, slowing down, speaking loudly, and holding eye contact longer than you think you should, people will think you’re confident.

Once that happens, something crazy will occur: you’ll be way more confident.

Here’s to you becoming the coolest guy in the room. Good luck!

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.


  • Reply November 28, 2010

    Ben Dash

    True, and great article, IMO. Also, you should work on developing these traits as a habit in your daily life. You can nowadays read everywhere that it takes approximately 21 days, so three weeks to develop a new habit – although I personally think you just have to have a clear mindset of what you want to achieve.

  • Reply November 28, 2010


    Thanks Ben, I really appreciate that! You’re absolutely right, these should definitely be incorporated in daily life. I’ve also heard the 21 day rule, and I think once that is hurdled it becomes more second nature. Setting your mind to your goals is paramount, like you say.

  • Reply November 29, 2010

    Debi Davis

    Great article. Thank you for going into some detail in each point. I enjoy your writing style and will look for more from you.
    Good stuff,
    Debi Davis

  • Reply November 29, 2010


    Thanks Debi! There will be more from me, I promise.

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  • Reply December 6, 2010


    Great article. Thank you for this.

  • Reply December 6, 2010


    I forgot to mention my story. I was the shy guy for most of my childhood and adolescence. Towards the end of high school, I started to become the crazy, joking guy. It allowed me to insert myself into social situations in a fun way that wasn’t awkward, while pretending to not be shy.

    Now I’m learning to just shut up. Every conversation doesn’t need a joke thrown in it. Every opinion doesn’t need to be stated. Let other people talk, and ask questions about them to help them continue talking. This has certainly helped me deepen friendships.

  • Reply December 6, 2010



    That’s a really great point, and something I’ve dealt with myself. I can completely relate to becoming the joking guy in high school and having to learn overtime that every situation doesn’t require a joke.

    In fact, I was surprised how much women seemed to become honestly engaged with our conversations once I stopped joking.

    Great comment!

  • […] Be attractive like Don Draper. Work on your confidence. […]

  • Reply September 30, 2011


    Hi Andrew. Thanks for writing this post. It will help me a lot. This is easily one of the most useful articles I’ve read this year. In other words the content of the article is all positive and it is a great start of people would get a chance to read this.
    Great work!

  • Reply December 17, 2012


    This reminds me of one question, i’ve been asked a lot of times, “Why do you think military can be/is a essential part of man (gentelman)?”. Some might disagree with the cocept, but i have to say, that after serving for a few years and empracing the discipline you learn from the military,for me its clear. There for you cab imagine why i had a little bit of dejá vu feeling when i read these 3 tricks. During service, i couln’t have respected a leader whitout these qualities. So in conclusion, i have to say, that its no surprise that so many great leaders and gentelman these and past days come from military.
    Just a thought.

  • […] Be attractive like Don Draper. Work on your confidence. […]

  • Reply May 8, 2013


    Great article and i loved how you incorporated some humor (:

    You are a pretty good writer

  • Reply November 12, 2013


    Great post! I am at a new job and realize every time I speak to my CEO my voice fluctuates and I can’t stare at him in the eyes for a long period of time. The thing is, he’s not even intimidating.

    I’m learning this can all be changed. With greats posts like these and applying them in person.

  • Reply February 2, 2014


    this is exactly what a Psychopath does in perfection (and above) 😀

  • Reply February 13, 2014


    Posture is huge. I realized one day I was walking around with stooped shoulders. It made me seem deferential and small. So I started checking my posture in the mirror, store windows, anything. Standing up tall in a way that looked good actually felt like I was exaggerating, so I knew that if it felt like too much I was actually holding myself well. Over time, it just became a habit.

  • Reply February 19, 2014

    Kyle Boureston

    Awesome article. Slowing down the pace of your movements in general helps immensely. This is of course really important in your speech as well. A) speaking slowly and B) thinking before you say something or answer a question makes you look so much more confident.

  • […] a more average outfit, you’re the guy who watches golf on the couch with his hand down his pants. Confidence is all visual, when you seem assured, the interviewer will suppose […]

  • […] a more average outfit, you’re the guy who watches golf on the couch with his hand down his pants. Confidence is all visual, if you look confident, the interviewer will think you […]

  • Reply February 9, 2019

    Jack Burton

    Fantastic article. Even though I’m decent-looking, dress nice and in relatively good shape (for a 45 year-old), I’ve always struggled with confidence. These are great, practical tips. I love the “Once people think you’re confident, you are”.

    • Reply February 11, 2019


      You’re very welcome, glad it was helpful. 🙂

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