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A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
Every Memorial Day Weekend Sale Worth Shopping + Our Picks
Start your summer off on the right foot with our roundup of the best deals on the internet.
70% Off Clearance at Abercrombie & Fitch – Most Sizes Still Available in Our Picks
Logo-free staples at dirt cheap prices. Ends soon.
More Millennials Are Working from Home – and Studies Show We’re Lonelier than Ever
The surprising longterm downside of working from home isn't slacking off, but being cut off from community. We dive into the research to provide tips on staying content and connected in a modern world... [more]
A Sensible Man’s Complete Guide to Losing His Hair
Primer's No-B.S. review of the Why's and How's of male pattern baldness -- and what you can do about it.
A Beginner’s Guide to Driving Stick Shift: An Animated Visual Guide
Whether chasing a villain through the streets of Milan or just moving your roommate's car out of the driveway, knowing how to operate a standard shift vehicle is an important life skill to have.
How to Negotiate Your First Pay Raise
The fastest way to earn a few extra thousand dollars a year lies in your negotiating tactic. We show you how to ask - and get - the raise you deserve.
12 Upgrades I Always Pack for a Trip or Vacation
Tips, tricks, and products to make your travel easier and more stylish from Primer’s very own travel ninja.
Deal: This $100 Suit Will Kill It at All of the Summer Weddings You Have to Go to
A roster of summer weddings looming on your calendar? This flex chino suit has your back, and your wallet.
The Surprising Essential for Spring You Never Expected + 7 Outfits That Prove It
There's a simple and affordable pick that'll make dressing great super easy – and you never saw it coming.
Gentlemanly Advice: Just Because You’re Not an Alcoholic Doesn’t Mean You Don’t Have a Problem with Alcohol
In today’s culture you’re labeled either a raging alcoholic or a casual social drinker - our experts untangle the spectrum in between and what to do about it.
This Live Action Getup Proves an Important Fashion Concept
Great style made easy.
The New & Improved Mother’s Day Gift Guide — Now With 30% More Thoughtfulness
For most moms, the best present is your presence. We’ve rounded up some things that are easier to wrap, too.