-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Primer’s Big Spring Style Guide
Spring isn’t just a change in weather—it’s a shift in attitude, and the right outfit moves with it.
Live Action Getup: A Casual Outfit That Holds Its Own
A laid-back mix of classic workwear and vintage textures.
Huckberry’s Extra 15% Off the Sale Section Just Made Quality Menswear Stupid Affordable
High-quality menswear isn’t always cheap, but when Huckberry knocks an extra 15% off already discounted gear, you can get the good stuff without the usual trade-offs.
Shop Talk: Understanding the Powertrain
Differential? Drive shaft? Even if you don't work on your own car, you should still understand how it works. Get the low down on what happens when you put the pedal down.
How To Make The Most Out Of Your 2023 With The Pareto Principle
The data shows New Year’s Resolutions don’t work, so try this genius approach instead.
Beyond Jameson: Exploring The Art of Irish Whiskey + The Best to Get Started
How strife and struggle created one of the world’s best, and often overlooked, whiskies.
1 Look, 3 Budgets: Vintage-Inspired Casual Style That Feels Right Now
An easygoing mix of broken-in essentials that feels familiar, rugged, and effortlessly put together.
7 Tweaks You Can Put Into Practice Now to Make Dieting Easier
Dieting isn’t supposed to feel like a full-time job—ditch the stress and start making small, practical shifts that actually move the needle.
Sale Section Style: Full Casual Outfit Inspo + 30 Men’s Deal Finds Ending Soon
Effortless style starts with smart choices—textures, colors, and layers that do the work for you.
38 Affordable Items for a Man’s Home from a Recent Walk Through Ikea
Outfit your place, save money, and no one will ever know you bought it from Ikea.
16 President’s Day Sale Picks from Amazon & Old Navy
Cuts on gear and style before the seasons change.
The Agency & The Day of The Jackal Prove James Bond Needs a Prestige TV Series
Prestige TV has redefined spy thrillers. If Bond doesn’t evolve, the best espionage stories will happen without him.