-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size)
Constantly frustrated pants don't fit the way you want them to?
On Sale Now: 9 Nike Sneakers Under $100 You’ll Want to Wear All Summer
From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile.
Get the Look: Chateau Vibes, Courtyard Rates
A spring outfit that looks well-traveled.
Dressing Up the Henley
How do you create an elevated casual look that’s effortlessly cool AND incredibly comfortable? Funny you should ask…
The Lost Art of Saying ‘Thank You’
Saying "thank you" with a big smile when you receive a gift or nice gesture may seem adequate enough but it's not. A gentleman always writes a thank you note. In these days of instant communication, ... [more]
Spy School: How to Use an Analog Watch as a Compass to Find Direction
Your cell phone's dead, and you have to get somewhere in an unfamiliar place? As long as you know which direction you need to head, your watch will point you the way.
Midlife Crisis, but Make It Casual
How to reinvent yourself and start a new chapter of your life.
The Getup: The Spring Uniform You’ll Actually Wear
Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates.
The Shoes You Buy Will Last Longer If You Just Understand This
The good, the bad, and the boogiemen of shoe construction.
A Weekend Guide to Japanese Whisky
Some of the best whisky in the world doesn’t come from Scotland.
Things You Use All The Time Once You Have Them
For someone who’s been around the block, these have become the tools of the trade.
11 Budget Items I’ve Had for More Than 5 Years
Some things break like clockwork. Others surprise you.