Men We Wish We Were: Arthur Conan Doyle
Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Arthur Conan Doyle
Interviews & Profiles
Everything Two Millennials Learned from Starting a Boot Company
How a surf trip to Nicaragua, a Hail Mary pitch, and cold-calling industry giants helped a tiny company take on the Old Guard of men’s boots.
Don’t Follow Your Dreams and Other Wisdom from Our Interview with Mark Cuban
When a billionaire offers advice about work ethic, luck, and standing out from the crowd, we're all ears.
Blueprint for Success: Pelé
One of the most well-known figures in sports history is also one of the most respected.
Words of Wisdom: Henry Rollins Talks to Primer
Modern-day Renaissance man and the former chiseled face of the American punk rock band Black Flag, writes to Primer readers a hardened, intimidatingly eloquent call to action.
An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World
You've seen his face on television and heard his voice on the radio, he is: The most interesting man in the world. We sit down with the actor behind the character, and discover the real man is just as... [more]
Don Draper, Canadian Club, & The Godfather of Whisky
We sit down with the Godfather of Whisky and talk the Mad Men drink of choice - because if you can't be Don Draper, you can at least drink like him.
Trippin’ the Life Atomic: The Road to Rock Star with Brooklyn’s Atomic Tom
Primer writer Kevin H. MacLean followed Brooklyn band Atomic Tom this summer to get a taste of the rock star lifestyle. What he got was one hell of a noisy wake up call (in a good way).
18 Things You Can Learn From The Beautiful Kathy Gardiner
From picking engagement rings, first date conversations, or which movie to watch with a date on a night in (hint: it's Korean), We sit down with the bright and beautiful Kathy Gardiner.
Dawn Olivieri: A Hero Out For Blood
From enigmatic Lydia on Heroes to bad ass biker werewolf on True Blood, Dawn Olivieri is a beautiful woman with a dangerous side. We risk life and limb to talk to this rising star before she storms ... [more]
A Breakfast of Champions: The Coolest Men of the 20th Century
It’s a question common to many a beauty pageant contestant. “If you could have a meal with any person from history, who would it be?” Well, we’re posing that question again here, only the ... [more]
Indochino: A Story of Entrepreneurial Refinement
What do you get when you combine the product enthusiasm and customer loyalty of Apple, Google’s compulsive drive towards improvement and the slick, urbane look of GQ? As over 7,000 (mostly repeat) ... [more]
From Paper Clip to Profit: An Interview with Jonathan Boos, Founder of Würkin Stiffs
Würkin Stiffs founder Jonathan Boos is a self-made man who has created and earned everything around him. And it all started with a paper clip.
Katie The Conqueror: An Interview with Katie Chonacas
You would think any twentysomething who could call themselves a professional model, actress, musician, producer, and painter would be completely content to take it easy, sit back, and merely coast on ... [more]
Sparring with Joe Manganiello
When he’s not appearing on True Blood as the werewolf Alcide Herveaux, or on long-running network shows like ER, One Tree Hill, and Scrubs, classically trained actor Joe Manganiello is serious about... [more]
Life According to Bear Grylls
If you want to live a manly existence, taking advice from a guy named "Bear" is probably a good start. Here are five tenants learned from "Man vs. Wild" that can help you overcome and survive even ... [more]