Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Arthur Conan Doyle
How a surf trip to Nicaragua, a Hail Mary pitch, and cold-calling industry giants helped a tiny company take on the Old Guard of men’s boots.
When a billionaire offers advice about work ethic, luck, and standing out from the crowd, we're all ears.
One of the most well-known figures in sports history is also one of the most respected.
Modern-day Renaissance man and the former chiseled face of the American punk rock band Black Flag, writes to Primer readers a hardened, intimidatingly eloquent call to action.
You've seen his face on television and heard his voice on the radio, he is: The most interesting man in the world. We sit down with the actor behind the character, and discover the real man is just as... [more]
We sit down with the Godfather of Whisky and talk the Mad Men drink of choice - because if you can't be Don Draper, you can at least drink like him.
Primer writer Kevin H. MacLean followed Brooklyn band Atomic Tom this summer to get a taste of the rock star lifestyle. What he got was one hell of a noisy wake up call (in a good way).
From picking engagement rings, first date conversations, or which movie to watch with a date on a night in (hint: it's Korean), We sit down with the bright and beautiful Kathy Gardiner.
From enigmatic Lydia on Heroes to bad ass biker werewolf on True Blood, Dawn Olivieri is a beautiful woman with a dangerous side. We risk life and limb to talk to this rising star before she storms ... [more]
It’s a question common to many a beauty pageant contestant. “If you could have a meal with any person from history, who would it be?” Well, we’re posing that question again here, only the ... [more]
What do you get when you combine the product enthusiasm and customer loyalty of Apple, Google’s compulsive drive towards improvement and the slick, urbane look of GQ? As over 7,000 (mostly repeat) ... [more]
Würkin Stiffs founder Jonathan Boos is a self-made man who has created and earned everything around him. And it all started with a paper clip.
You would think any twentysomething who could call themselves a professional model, actress, musician, producer, and painter would be completely content to take it easy, sit back, and merely coast on ... [more]
When he’s not appearing on True Blood as the werewolf Alcide Herveaux, or on long-running network shows like ER, One Tree Hill, and Scrubs, classically trained actor Joe Manganiello is serious about... [more]
If you want to live a manly existence, taking advice from a guy named "Bear" is probably a good start. Here are five tenants learned from "Man vs. Wild" that can help you overcome and survive even ... [more]