The Haircut: Ryan Gosling
A how-to by barber Zach Linhardt of Lakeside Barbershop, Oklahoma City.
An Introduction to Selvedge and Raw Denim
Ready to invest the time and money into raw denim? We'll get you started.
28 More Free Inspirational iPhone & iPad Wallpapers
Whether your goals are fitness-related, career-related, or just I-Want-To-Be-A-Better-Man-related, we’ve got 28 awesome iPhone and iPad wallpapers to give you the extra kick in the ass when you need... [more]
17 Free Inspirational iPhone Backgrounds
We could all use some encouragement now and again, and if you're anything like us, the frequency that we check our phones has become nothing short of a bad habit. Primer has killed two birds with one ... [more]
The Boat Shoe: Primer Approved
Not owning a boat is no reason to not have a pair of boat shoes in your footwear arsenal. With a timeless look and a versatile style, you'll look great at a company barbecue or just heading out in ... [more]
Even The Lone Ranger Had Tonto: What is a Men’s Group and Why Should You Care?
Too often in the pursuit of being macho we men think we must stand solitary against the challenges of life, only making things more difficult and proving ourselves fools. Don't go it alone, build ... [more]
Know It All: When Did Refrigerators Become Common in Households?
You probably couldn't live without it but do you know when the modern refrigerator started popping up in households around the world?
Know It All: Why Do So Many Zippers Bear the Letters ‘YKK’?
Whether you were zipping up your jacket, fly, or duffel bag, you've frequently spotted these three letters and wondered about their meaning. Wonder no more.
The Four Agreements: Toltec Wisdom and the Modern Man
The most important principles a man can live by are his own -- especially if they originate from a centuries old school of thought praised for its introspective wisdom.