2020 Complete Black Friday Sales List + Our Picks

2020 Complete Black Friday Sales List + Our Picks
Black Friday is here. And we've put in some serious time distilling what's worth shopping and what's worth skipping.

This is it–one of the biggest shopping weekends of the year. From Thanksgiving to Cyber Monday, online holiday sales are projected to increase 20% over 2019. Whether you intend to finally pull the trigger on the careful list of things you've been creating or just scroll and tap from the comfort of your post-turkey haze, you need a plan.

The combined weight of Black Friday as a much-hyped holiday tradition and good ol’ FOMO leaves many people spending more on items they don’t need, just so they can feel like they participated. And while we love a good bargain as much as anyone, we don’t want our readers buying *unnecessary* things for the sake of buying something, anything, just because it’s 30% off with free shipping.

We’ve scoured all the deals out there to create a list of sales that’s actually worth your time and money. Happy shopping!

This Black Friday sales guide has 2 parts:

  1. Complete sales list
  2. Featured item picks

As we mentioned last week, there are two approaches to using Black Friday sales to your advantage. You can 1) buy fewer, higher quality items at a more attainable price, or 2) take advantage of the pricing for buying quantity: upgrading your work or gym attire, replacing your underwear, etc. all in one go.

Full Black Friday Fashion Sales List

Abercrombie & Fitch 40% off entire store

Aldo 50% off select sale styles

AllSaints 30% off select styles

Allen Edmonds 30% off sitewide

Amazon Black Friday deals week with new deals added daily: See our full Black Friday on Amazon guide

ASOS Up to 70% off almost everything

Banana Republic 50% off everything *excludes third-party branded merchandise, face coverings, and gift cards*

Bonobos 30% off with code FRIDAY WEEK

Brooklinen: 20% off sitewide

Clarks 50% off entire purchase with code CYBER

Club Monaco 30% off everything with code HOLIDAY30

Cole Haan Up to 70% off site wide, plus an extra 10% off with code THEBEST

Daniel Wellington Up to 50% off select watches

DSTLD 60% off core collection and 70% off last chance items with code THANKS

Eddie Bauer 50% off your purchase

Express 50% off everything + free shipping

Florsheim 25% off site with with code 2BCKF

Frank and Oak 30% off everything with code BLACKFRIDAY30

Finish Line 25% off select styles with code CYBER25

Fossil Extra 50% off sale with code JINGLE

Gap 50% off everything online and in-stores + extra 10% off

Grant Stone 30% off orders over $400 with code BLACKFRIDAY2020

Greats 25% off orders over $75 with code CYBERWEEK

H&M 30% off everything online and in-store

Huckberry Up to 50% off

Indochino Suits from $249

Jay Butler 20% off site wide, including all Millbank bit loafers and Cromwell penny loafers with code JBBF2020, and 30% off all alligator and ostrich leather loafers and belts with code JBBFexotic

J. Crew 50% off your purchase, plus 60% off sale styles with code FRIDAY

J. Crew Factory 60%-70% off everything in-stores and online + Extra 10% off

Jachs 70% off sitewide

John Varvatos Extra 30% off site wide

Jos A. Bank Black Friday Doorbusters – Lowest prices ever

Levi’s 40% off + free shipping both ways with code BLUESTREAK

LLBean 15% off your order with code THANKS15

Mott & Bow 15% off all orders, 20% off orders $250+, 25% off orders $500+

Mr Porter 30% off selected items

Neiman Marcus Up to 75% off

Nike Save an extra 20% off

Nordstrom Up to 50% off select items, extra 25% off clearance

Nordstrom Rack Extra 40% off clearance

Oak Street Bootmakers Up to 50% off

Old Navy 50% off everything

Orvis Up to 50% off

Peter Manning 10% off any order with code THANKS10, 20% off orders over $250 with code THANKS20

Reebok 40% off site wide + 50% off sale with code BLACKFRI

Saks Fifth Avenue Earn a $75 gift card with a $150 purchase

Saks Off 5th Up to 90% off + an extra 50% off select clearance

Spier and Mackay 20% off sitewide with code BF2020

Tanner Goods 20% off sitewide

Target Men's clothing on sale from $12, furniture 40% off, others

Taylor Stitch 20% off site wide

Tani Save 30% off with code BF2020

The Tie Bar Up to 30% off sitewide with code BIGDEAL

Theory 25% off $300, 30% off $500, 40% off $750, 20% off sweaters and outerwear

Ties.com 30% off orders $50+, 40% off all orders over $100 with code BLACKFRIDAY

Timberland Up to 30% off select clothing, accessories, and footwear

Todd Snyder 20% off orders $200+, 25% off orders $300+, 30% off order $500+, with code BLACKFRIDAYSALE

Tommy John 25% off everything

Topman Up to 50% off almost everything

Uniqlo Free AIRism masks (3-pack) with purchase of $150+, Deals on coats and jackets

Urban Outfitters Buy one, get one 50% off

Vineyard Vines 30-70% off site wide with code FRIDAY

White's Boots Up to 20% off sitewide

Will Leather Goods 30% off site wide

Wilson Leather Extra 50% off site with code BF50

Deal Picks


Up to 50% off

Shop the full sale here

huckberry black friday

  1. Taylor Stitch Long Haul Jacket, $150 $188
  2. Flint and Tinder Sherpa Deck Jacket, $135 $225
  3. Patagonia Down Jacket, $195 $279
  4. Mystery Ranch 3-Way Briefcase, $98 $150
  5. Rhodes Cap Toe Boot, $121 $220
  6. Proof Waxed Station Jacket, $114 $228


50% off with FRIDAY

See the full sale

Best Black Friday Men Fashion JCrew

  1. Topcoat in wool blend, $149 $298
  2. 484 Slim-fit pant in stretch brushed twill, $44.75 $89.50 Featured here and here
  3. 484 Slim-fit stretch chino pant, $39.75 $79.50
  4. Slim stretch organic cotton chambray shirt, $39.75 $79.50 Featured constantly
  5. Merino wool-blend donegal birdseye sweater-blazer, $99 $198
  6. Slim brushed twill shirt in large square plaid, $39.75 $79.50
  7. Wallace & Barnes European combat jacket, $99 $198
  8. Marled shawl collar cardigan sweater, $69 $138 Featured here et. al.
  9. Merino wool donegal herringbone sweater, $44.75 $89.50


50% off everything + extra 10% off  with GAPFRIDAY

See the full sale

gap black friday deals

  1. Wool topcoat, $102.60 $228
  2. Slim fit jeans with GapFlex, $31.23 $69.50
  3. Crewneck sweater,  $26.97 $60
  4. Icon denim jacket, $40.47 $89.95
  5. Shaker cardigan, $36 $79.95
  6. Rib beanie, $8.97 $20


Up to 50% off select items, extra 20% off clerance

Shop the full sale

nordstrom black friday

  1. Adidas Stan Smith Sneaker, $36 $80
  2. Marc New York Water Resistant Puffer Coat, $75 $195
  3. Polo Ralph Lauren Jogger, $28.50 $38
  4. Vince Camuto Short Wool Blend Car Coat, $75 $212
  5. Topo Designs Rover Pack, $59.40 $99

J.Crew Factory

60%-70% off everything in-stores and online + Extra 10% off

Shop the full sale

jcrew factory

  1. Cotton waffle half-zip sweater, $28.40 $89.50
  2. Walker jacket, $60.30 $168
  3. Slim flannel, $19.95 $59.50
  4. Cotton waffle crewneck sweater with stripe, $22.95 $64.50
  5. Slim-fit flex brushed twill pant, $19.80 $74.50
  6. Skinny jean in Resin Rinse wash, $24.75 $69.50

Amazon Fashion Black Friday


Click here to view our dedicated Amazon Black Friday guide

  1. Invicta Pro Diver, $45 $83
  2. Amazon Essentials Men's Lightweight Water-Resistant Packable Puffer Jacket, $39.10
  3. Amazon Essentials Polar Fleece Shirt Jacket, $24.60
  4. Levi's 512 Slim Taper, $42 $69
  5. Amazon Essentials Chambray Shirt, $13.99 $23
  6. Dockers Signature Lux Pants, $31 $43 As worn in this Getup

Find anything good? Keep the list going in the comments!

Andrew Snavely

Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.