This is it–one of the biggest shopping weekends of the year. From Thanksgiving to Cyber Monday, online holiday sales are projected to increase 20% over 2019. Whether you intend to finally pull the trigger on the careful list of things you've been creating or just scroll and tap from the comfort of your post-turkey haze, you need a plan.
The combined weight of Black Friday as a much-hyped holiday tradition and good ol’ FOMO leaves many people spending more on items they don’t need, just so they can feel like they participated. And while we love a good bargain as much as anyone, we don’t want our readers buying *unnecessary* things for the sake of buying something, anything, just because it’s 30% off with free shipping.
We’ve scoured all the deals out there to create a list of sales that’s actually worth your time and money. Happy shopping!
This Black Friday sales guide has 2 parts:
- Complete sales list
- Featured item picks
As we mentioned last week, there are two approaches to using Black Friday sales to your advantage. You can 1) buy fewer, higher quality items at a more attainable price, or 2) take advantage of the pricing for buying quantity: upgrading your work or gym attire, replacing your underwear, etc. all in one go.
Full Black Friday Fashion Sales List
Abercrombie & Fitch 40% off entire store
Aldo 50% off select sale styles
AllSaints 30% off select styles
Allen Edmonds 30% off sitewide
Amazon Black Friday deals week with new deals added daily: See our full Black Friday on Amazon guide
ASOS Up to 70% off almost everything
Banana Republic 50% off everything *excludes third-party branded merchandise, face coverings, and gift cards*
Bonobos 30% off with code FRIDAY WEEK
Brooklinen: 20% off sitewide
Clarks 50% off entire purchase with code CYBER
Club Monaco 30% off everything with code HOLIDAY30
Cole Haan Up to 70% off site wide, plus an extra 10% off with code THEBEST
Daniel Wellington Up to 50% off select watches
DSTLD 60% off core collection and 70% off last chance items with code THANKS
Eddie Bauer 50% off your purchase
Express 50% off everything + free shipping
Florsheim 25% off site with with code 2BCKF
Frank and Oak 30% off everything with code BLACKFRIDAY30
Finish Line 25% off select styles with code CYBER25
Fossil Extra 50% off sale with code JINGLE
Gap 50% off everything online and in-stores + extra 10% off
Grant Stone 30% off orders over $400 with code BLACKFRIDAY2020
Greats 25% off orders over $75 with code CYBERWEEK
H&M 30% off everything online and in-store
Huckberry Up to 50% off
Indochino Suits from $249
Jay Butler 20% off site wide, including all Millbank bit loafers and Cromwell penny loafers with code JBBF2020, and 30% off all alligator and ostrich leather loafers and belts with code JBBFexotic
J. Crew 50% off your purchase, plus 60% off sale styles with code FRIDAY
J. Crew Factory 60%-70% off everything in-stores and online + Extra 10% off
Jachs 70% off sitewide
John Varvatos Extra 30% off site wide
Jos A. Bank Black Friday Doorbusters – Lowest prices ever
Levi’s 40% off + free shipping both ways with code BLUESTREAK
LLBean 15% off your order with code THANKS15
Mott & Bow 15% off all orders, 20% off orders $250+, 25% off orders $500+
Mr Porter 30% off selected items
Neiman Marcus Up to 75% off
Nike Save an extra 20% off
Nordstrom Up to 50% off select items, extra 25% off clearance
Nordstrom Rack Extra 40% off clearance
Oak Street Bootmakers Up to 50% off
Old Navy 50% off everything
Orvis Up to 50% off
Peter Manning 10% off any order with code THANKS10, 20% off orders over $250 with code THANKS20
Reebok 40% off site wide + 50% off sale with code BLACKFRI
Saks Fifth Avenue Earn a $75 gift card with a $150 purchase
Saks Off 5th Up to 90% off + an extra 50% off select clearance
Spier and Mackay 20% off sitewide with code BF2020
Tanner Goods 20% off sitewide
Target Men's clothing on sale from $12, furniture 40% off, others
Taylor Stitch 20% off site wide
Tani Save 30% off with code BF2020
The Tie Bar Up to 30% off sitewide with code BIGDEAL
Theory 25% off $300, 30% off $500, 40% off $750, 20% off sweaters and outerwear
Ties.com 30% off orders $50+, 40% off all orders over $100 with code BLACKFRIDAY
Timberland Up to 30% off select clothing, accessories, and footwear
Todd Snyder 20% off orders $200+, 25% off orders $300+, 30% off order $500+, with code BLACKFRIDAYSALE
Tommy John 25% off everything
Topman Up to 50% off almost everything
Uniqlo Free AIRism masks (3-pack) with purchase of $150+, Deals on coats and jackets
Urban Outfitters Buy one, get one 50% off
Vineyard Vines 30-70% off site wide with code FRIDAY
White's Boots Up to 20% off sitewide
Will Leather Goods 30% off site wide
Wilson Leather Extra 50% off site with code BF50
Deal Picks
Huckberry
Up to 50% off
- Taylor Stitch Long Haul Jacket, $150
$188 - Flint and Tinder Sherpa Deck Jacket, $135
$225 - Patagonia Down Jacket, $195
$279 - Mystery Ranch 3-Way Briefcase, $98
$150 - Rhodes Cap Toe Boot, $121
$220 - Proof Waxed Station Jacket, $114
$228
J.Crew
50% off with FRIDAY
- Topcoat in wool blend, $149
$298 - 484 Slim-fit pant in stretch brushed twill, $44.75
$89.50Featured here and here - 484 Slim-fit stretch chino pant, $39.75
$79.50 - Slim stretch organic cotton chambray shirt, $39.75
$79.50Featured constantly - Merino wool-blend donegal birdseye sweater-blazer, $99
$198 - Slim brushed twill shirt in large square plaid, $39.75 $79.50
- Wallace & Barnes European combat jacket, $99
$198 - Marled shawl collar cardigan sweater, $69
$138Featured here et. al. - Merino wool donegal herringbone sweater, $44.75
$89.50
Gap
50% off everything + extra 10% off with GAPFRIDAY
- Wool topcoat, $102.60
$228 - Slim fit jeans with GapFlex, $31.23
$69.50 - Crewneck sweater, $26.97
$60 - Icon denim jacket, $40.47
$89.95 - Shaker cardigan, $36
$79.95 - Rib beanie, $8.97
$20
Nordstrom
Up to 50% off select items, extra 20% off clerance
- Adidas Stan Smith Sneaker, $36
$80 - Marc New York Water Resistant Puffer Coat, $75
$195 - Polo Ralph Lauren Jogger, $28.50
$38 - Vince Camuto Short Wool Blend Car Coat, $75
$212 - Topo Designs Rover Pack, $59.40
$99
J.Crew Factory
60%-70% off everything in-stores and online + Extra 10% off
- Cotton waffle half-zip sweater, $28.40
$89.50 - Walker jacket, $60.30
$168 - Slim flannel, $19.95
$59.50 - Cotton waffle crewneck sweater with stripe, $22.95
$64.50 - Slim-fit flex brushed twill pant, $19.80
$74.50 - Skinny jean in Resin Rinse wash, $24.75
$69.50
Amazon
Click here to view our dedicated Amazon Black Friday guide
- Invicta Pro Diver, $45
$83 - Amazon Essentials Men's Lightweight Water-Resistant Packable Puffer Jacket, $39.10
- Amazon Essentials Polar Fleece Shirt Jacket, $24.60
- Levi's 512 Slim Taper, $42
$69 - Amazon Essentials Chambray Shirt, $13.99
$23 - Dockers Signature Lux Pants, $31
$43As worn in this Getup