Maintaining a sense of normalcy.
Follow Primer on Youtube and Instagram for more just like this!
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Getup: Heat Wave
Serious swelter demands a smart style strategy
Next Bond film to be Directed by Same Guy Who Did Sicario, Blade Runner 2049, and Dune
The first announcement since Amazon took over the franchise.
What I Would Wear to a Wedding This Summer: 5 Examples
Half the guests will be overheating, half will look underdressed. You don’t have to be either.
Why Your Lazy Ass is Making You Depressed
Feeling down in the dumps? In a rut? Worthless and self-loathing? You’re in luck, because the doctor is in and he’s got just the prescription for you: get off your flabby ass and move.
Button Up Vs Button Down Shirt – What’s the Difference?
We settle one of the most asked questions in menswear: “What do I call my shirt?”... and other shirt FAQs.
Knowing How to Talk to Angry People is a Skill You Can Take to Any Job
There's no getting away from them – dealing with pissed off people at work can be a daily occurrence. Learning to handle them correctly will not only make your life easier, it'll get you ahead.
Quick summer picks: 50% off right now at J.Crew & Gap
Vacation ready.
Why Your Closet Feels Full But Putting Outfits Together Is Still Annoying AF
You're making it harder on yourself.
Halfway Through the Year. This Is the Pivot Point
A quick sit-rep.
16 Father’s Day Gift Ideas He (or You) Will Love
The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does.
These $17 Sunglasses Surprised Me
The verdict.
Your Summer Style Starts Here: 17 Memorial Day Sale Picks to Grab Now + 4 Getups
There are two kinds of summer gear. The stuff that makes the suitcase. And the stuff that never leaves the drawer. This list makes the cut.