Great friends, great weather, great food. Look your best.
The Getup: What to Wear to a Summer BBQ
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
In Person: Amazon Buttoned Down Wool Dress Pants Review
Summer Wedding ✓Office ✓ Looking like Model ✓
This is the Essential Hot Weather Summer Shirt + 11 Picks
Look forward to dressing sharp when it's sweltering.
A Man’s Biggest Enemy Is His Own Ego
To master your life, you have to master yourself first.
How to Delegate Effectively: The Art of Leveraging Yourself
Henry Ford didn’t drop in engines. Steve Jobs didn’t solder iPhones. Why are you trying to do everything yourself? Use our fool-proof guide for off-loading your workload so you can focus on what... [more]
Make This Mid-Century Modern Side Table for Less Than $56!
A beginner's DIY project that looks like it cost hundreds of dollars.
We’re Going To Need A Bigger Boat: The Style of Jaws (On A Budget)
To celebrate the 40th anniversary of the release of Jaws, we honor the timeless costume design with 4 inspired sharp and affordable outfits.
How To Pull Off the Minimalist Aesthetic (Lots of Outfit Examples)
Simple and very effective.
High Tops vs Low Tops: How Any Guy Can Style High Tops and How They Alter an Outfit + 5 Looks, 2 Ways
Add a new option to your rotation.
Father’s Day Gift Ideas He’ll Love
The best Father's Day gifts (that aren't a "#1 Dad" mug).
The 11 Best Pocket T-shirts To Shop Right Now
When you find a staple that works for you, upgrade to a version that features unique design details, premium materials, or sustainable construction.
Primer’s Summer Survival Guide 2022
Let's do summer on purpose.
How To Become More Disciplined In Just Five Minutes Per Day
Changing your behaviors requires a different kind of change first.