The Underwear Your Partner Wishes You Wore on Dates

The Essentials:

The Black Boxer Brief

When it comes to sexy men’s underwear, what comes to mind? If you’re like most, then “long blank stare” was probably your answer. Women have it easy: Solid colors? Patterns? Lace, fringe, sheer? Thongs, boy shorts, corsets? The list goes on forever.

While unrecommended Google searches will produce similar products for men, don’t waste your time. You’re more likely to get a surprised two-eyebrow raise than a sexy lip bite if you try to pull something like that off.

While overseeing menswear at Calvin Klein in 1990, designer John Varvatos changed men’s underwear as we know it: “We just cut off a pair of long johns and thought, this could be cool,” he told Hemispheres Magazine. The brand created a hugely successful ad campaign with Mark Wahlberg, and overnight the age old question, “boxers or briefs?” had become irrelevant.

While the case against tighty-whities needs no explanation, what’s the problem with boxers? They’re comfortable and come in unlimited patterns and colors. However they lack one key element of sexy underwear: They don't complement the body's shape. The comfortable ones look like pajamas. The shorter ones ride up all day and look like track shorts from the 1980 Olympics.

Luckily, the black boxer brief looks great on every man, regardless of his shape, color, or size. Fair skin or dark, skinny or overweight, the black mid-length boxer brief will have you looking masculine and sexy, and you don’t have to spend a ton. Opt for versions with minimal branding, unless you’re splurging for a designer brand costing $20 or more.

Original Penguin, 3 / $30

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Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.


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  • Reply April 7, 2015


    Should mention ExOfficio boxer briefs. Long time reddit favorite by numerous threads. I own probably 6 or so and they are the only underwear I’ll buy now.

    • Reply April 7, 2015


      I have a couple pairs for ExOfficio boxers that I wear when backpacking/camping. They’re quite easy to wash and wear because they dry so fast, but they don’t breathe nearly as good as my cotton boxer briefs.

    • Reply April 7, 2015


      Actually including these in an upcoming Getup!

  • Reply April 7, 2015


    “women have it easy”? What could be easier than “Guys, just wear black boxer-briefs”? 😉

    • Reply April 7, 2015


      haha! The point I was trying to make is that women have ton of options – they can pick anyone of them and be sexy. Once a guy knows to go with black boxer briefs it’s incredibly easy. 🙂

  • Reply April 7, 2015


    Under Armour underwear will change your life., and it’s available in a variety of inseams and fabrics.

    • Reply April 8, 2015

      René Roth

      Never going back from Under Armour. So worth its money.

  • Reply April 8, 2015


    Don’t forget Hanes too. They have some comfy cotton spandex ones.

  • Reply April 8, 2015


    What is the brand in the top picture?

  • Reply April 13, 2015

    tim r

    If you have a Banana Republic factory store near you the boxer briefs are usually $7 or 3 for $20 (something like that). Been wearing them for a few years and they hold up very well. Stay away from the patterns and spotted ones though as they’re dyed and not colored cotton so they fade weirdly.

  • Reply April 16, 2015


    I must say I just recently bought some boxer briefs at a Banana Republic Factory Store and they are the most comfortable I have worn!

    Without sale they are 3 for $20, but they had a sale for 25% off with your BR card. Total was $5 a pop.

  • Reply April 16, 2015


    If you’re looking for a great boxer brief, I’ve got to shout out to Me Undies. They feel absolutely fantastic and are priced comparably to a number of the boxers listed above.

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