-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Deal Picks: ~$30 Shorts, Shirts, and Jeans + More at Banana Republic
It's the end of the season, and that means it's a smart time to stock up on a discount.
18 Beautiful Black on Black Watches
Your wrist game is playing by new rules.
How To Write a Relationship Journal That Strengthens Your Bond and Keeps the Flame Alive
A doable framework for creating an intentional relationship that lasts.
10 Things an Adult Man Should Know About Laundry
Don't turn blue in the face because you dyed your favorite shirt pink, sort out your laundry worries before hitting the rinse cycle with 10 things every adult man should know...but probably doesn't.
8 Not-So-Obvious Places in Your Apartment You Need to Clean So You Don’t Gross Out the Women in Your Life
Cleaning the clutter off of surfaces and emptying the dishes in the sink ain't enough.
Building Your Home Bar on a Budget
Serve drinks that don’t taste like paint thinner without breaking the bank
Realistic Ways to Eat Better, Workout Harder, and Get More Results
If you want to know how some rich actor gets in amazing shape, you're in the wrong place.
Dressing Up the Henley
How do you create an elevated casual look that’s effortlessly cool AND incredibly comfortable? Funny you should ask…
The Getup: Elevated Spring Casual
Not one of these items is dressy, yet the considered combination of colors and textures creates a very polished outfit.
The Internet’s Favorite Beard Trimmer Has Just Been One-Upped
Tired of junky hair trimmers that tug and burn out?
These 18 Handsome Lunch Boxes & Bags for the Office Are Anything but Childish
Good-looking, functional totes worthy of transporting your snacks, sandwiches, and more.
The Final Countdown: 18 Gift Ideas for Mother’s Day
The clock is ticking – we've created a collection of small gifts that will make a perfect package to open.