Relaxing with friends and family doesn’t mean you should dress like a schlep.
The beach isn’t just for enjoying the sun. Look smart and stay comfortable while you enjoy the Smores.
Whether it's music, beer, or cars, you'll be comfortable enough to stay all day.
Warm weather brings about countless weddings, graduations, and hopefully some interviews. Build on the business casual uniform with colors, patterns and textures to stay cool while looking your best.
Head out with your buds or your girl and enjoy the weather. Break the mold and mix up the colors.
Looking professional while working for the school and trying to fit in with campus culture can be hard. Mix patterns and textures to get a put-together but not dressed up look.
Often times in summer our priorities shift from dressing well to “Damn, it’s friggin hot out.” No matter, a Primer gent can make even a t-shirt and a pair of shorts look smart.
Drinks with a colleague or client can be hard to dress for: What you wear to the office seems too formal, but you don't want to come off unprofessional.
Take your lady and run. Find a spot in driving’s distance and make a vacation of it, even if it’s just for a day.