Celebrating freedom in style.
Protect yourself from the sun while staying as cool as you look.
Grab a date and head to the field for some dogs and beer.
Relaxing with friends and family doesn’t mean you should dress like a schlep.
The beach isn’t just for enjoying the sun. Look smart and stay comfortable while you enjoy the Smores.
Whether it's music, beer, or cars, you'll be comfortable enough to stay all day.
Warm weather brings about countless weddings, graduations, and hopefully some interviews. Build on the business casual uniform with colors, patterns and textures to stay cool while looking your best.
Head out with your buds or your girl and enjoy the weather. Break the mold and mix up the colors.
Often times in summer our priorities shift from dressing well to “Damn, it’s friggin hot out.” No matter, a Primer gent can make even a t-shirt and a pair of shorts look smart.