Men We Wish We Were: Arthur Conan Doyle
Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Arthur Conan Doyle
Interviews & Profiles
Everything Two Millennials Learned from Starting a Boot Company
How a surf trip to Nicaragua, a Hail Mary pitch, and cold-calling industry giants helped a tiny company take on the Old Guard of men’s boots.
Don’t Follow Your Dreams and Other Wisdom from Our Interview with Mark Cuban
When a billionaire offers advice about work ethic, luck, and standing out from the crowd, we're all ears.
Blueprint for Success: Pelé
One of the most well-known figures in sports history is also one of the most respected.
Words of Wisdom: Henry Rollins Talks to Primer
Modern-day Renaissance man and the former chiseled face of the American punk rock band Black Flag, writes to Primer readers a hardened, intimidatingly eloquent call to action.
An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World
You've seen his face on television and heard his voice on the radio, he is: The most interesting man in the world. We sit down with the actor behind the character, and discover the real man is just as... [more]
Don Draper, Canadian Club, & The Godfather of Whisky
We sit down with the Godfather of Whisky and talk the Mad Men drink of choice - because if you can't be Don Draper, you can at least drink like him.
18 Things You Can Learn From The Beautiful Kathy Gardiner
From picking engagement rings, first date conversations, or which movie to watch with a date on a night in (hint: it's Korean), We sit down with the bright and beautiful Kathy Gardiner.
Dawn Olivieri: A Hero Out For Blood
From enigmatic Lydia on Heroes to bad ass biker werewolf on True Blood, Dawn Olivieri is a beautiful woman with a dangerous side. We risk life and limb to talk to this rising star before she storms ... [more]