Whats the deal with:Â The Rolex Submariner
You’ve likely seen one. Maybe even worn one. Maybe admired one on the wrist of someone who calls his boat a “tender†and uses “summer†as a verb.
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
A Lightweight Early Fall Style
It’s made for the long season between iced coffee and hot chocolate.
Fall Getup Week: Chasing the Iconic Skyfall Shot Through Scotland in Classic Casual
I wouldn’t be the editor of Primer if I didn’t try to find the iconic Skyfall shot while in Scotland...fitting, since Fall Getup Week was built on British countryside layers, waxed ... [more]
Fall Getup Week: Blazer with Jeans Now – How We Got Here from the 90s and 2010s
A trend status report.
Fall Getup Week: Casual Modern Layers in City Weight
Weather-proof logic that still looks put together.
Fall Getup Week: The Creative Office
Old shapes rebalanced for now.
Fall Getup Week: What the First Cold Morning Calls For
Fuller cuts, British countryside, and the return of 90s favorites. The week begins with a look made for the season’s first breath of cold air.
![Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]](https://www.primermagazine.com/wp-content/uploads/2025/10/jacket-types_feature.jpg)
Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]
A jacket has two functions: Keep you warm, of course, and define the rest of your outfit.
The Only Prime Big Deal Days Picks Worth Your Time: The Shortlist
We went through the noise to find the pieces that are genuinely worth their sale tag, the kind you’ll still use long after the boxes are gone.