There’s no other casual shoe as versatile as the white canvas sneaker. Perfect for spring and summer, but a great look all year round. We've got some selections and how to wear them.
We love a cold slice as much as the next guy, but next-day-pizza has never been as good as it should be. Until Now.
It feels a little silly telling you about the necessity of a duffel bag. After all, it’s purpose is one of function. A means of getting your gym gear from home to office to gym and home again. What ... [more]
In life there are ways to do small things smarter that can have a significant impact on your quality of living. We've got 50 tips, tricks and hacks for what you wear, how you take care of yourself and... [more]
Help me give a big thank you to Primer sponsor Ties.com!
We proudly introduce a new column on Primer, a place to get your real world style questions answered from an expert. If you have concerns regarding your personal style, we've got practical answers to ... [more]
Every guy knows he has to keep his dress shoes polished to protect the leather and to make them last. But what do you use to protect and maintain leather boots from the cold, water and salt of winter... [more]
Let us help you look your best in the new year with a brand new tie from Raleigh based Lumina Clothing Co.
Every year our families, significant others, and co-workers ask for a list of things we'd like for Christmas, and every year it's a struggle. Fret not, fellow gentlemen, Primer's got our annual list ... [more]