Quick summer picks: 50% off right now at J.Crew & Gap
Vacation ready.
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The Getup: Heat Wave
Serious swelter demands a smart style strategy
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Next Bond film to be Directed by Same Guy Who Did Sicario, Blade Runner 2049, and Dune
The first announcement since Amazon took over the franchise.
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What I Would Wear to a Wedding This Summer: 5 Examples
Half the guests will be overheating, half will look underdressed. You don’t have to be either.
Why Your Closet Feels Full But Putting Outfits Together Is Still Annoying AF
You're making it harder on yourself.
Live More Intentionally.
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Halfway Through the Year. This Is the Pivot Point
A quick sit-rep.
16 Father’s Day Gift Ideas He (or You) Will Love
The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does.
These $17 Sunglasses Surprised Me
The verdict.
Your Summer Style Starts Here: 17 Memorial Day Sale Picks to Grab Now + 4 Getups
There are two kinds of summer gear. The stuff that makes the suitcase. And the stuff that never leaves the drawer. This list makes the cut.
The Getup: Sand
An outfit built for spring plans.
3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size)
Constantly frustrated pants don't fit the way you want them to?
On Sale Now: 9 Nike Sneakers Under $100 You’ll Want to Wear All Summer
From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile.
Get the Look: Chateau Vibes, Courtyard Rates
A spring outfit that looks well-traveled.
Style Notes: Pea Coat vs Trench Coat – What’s the Difference?
Two classic military heritage coats that are not interchangeable.
Cheat Sheet: A Visual Guide to Poker Hands & Their Hierarchy
You might just win once you understand what cards you're playing.
The Intentional Apartment: 67 More Examples of a Masculine Home from the Pages of the Restoration Hardware Catalog
As a Primer reader you already know the importance of controlling the image that you convey to the world. How you dress, how you...
Midlife Crisis, but Make It Casual
How to reinvent yourself and start a new chapter of your life.
The Getup: The Spring Uniform You’ll Actually Wear
Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates.
The Shoes You Buy Will Last Longer If You Just Understand This
The good, the bad, and the boogiemen of shoe construction.
A Weekend Guide to Japanese Whisky
Some of the best whisky in the world doesn’t come from Scotland.
Things You Use All The Time Once You Have Them
For someone who’s been around the block, these have become the tools of the trade.
11 Budget Items I’ve Had for More Than 5 Years
Some things break like clockwork. Others surprise you.