Amazon Prime Day: The 36 Best Fashion, Electronics, and Home Deals We’ve Found So Far

Best Prime Day Deals

Everything you need to know to make the most of this two-day shopping extravaganza (and save the most, too).

We will continue to update this post throughout the sale, so check back for new finds. 

Amazon Prime Day is back, and bigger than ever. Now in its 6th year, Prime Day is 48 hours of deals and discounts available exclusively to Amazon Prime members. Originally scheduled for July but rescheduled due to COVID-19 (like so many things this year), the new date actually works out in your favor: now that it’s closer to the holidays, you can shop for yourself as well as the friends and family members on your gift list.

Amazon will be releasing millions of deals worldwide, so the hard part is finding the great finds in an ocean of discounts. That’s where Primer comes in.

When Does Prime Day Start and End?

The official launch is Tuesday, October 13 at 12AM PST/3AM EST, although in past years some categories (like fashion and electronics) start to leak early. The fun ends at 11:59 PST on Wednesday, October 14, so make sure you follow along so you don’t miss out.

(Also, if you’re not already a Prime member, now is a good time to sign up for a free 30-day trial to take advantage of the savings.)

What are the Different Types of Prime Day Deals?

This is where it can start to feel a little overwhelming. But don’t worry, we’re here to break it down and guide you to the best offers.

Many of the discounts are straightforward price cuts. These typically last the duration of Prime Day, or at least while supplies last. Check out the Echo Show 5 and the Kindle Paperwhite, for example.

Then there are deals on services such as Amazon Music (3 months for $.99), Video, and Kindle subscriptions–it’s a nice touch that you can save on streaming content and memberships as well as physical items.

One of the most exciting (okay, and maybe a little stress-inducing) categories is Lightning Deals. These deals are both incredibly popular and limited in quantity, and are usually on things like electronics. Once a Lightning Deal is in your cart you only have 15 minutes to check out, but you can plan in advance by watching a deal before it goes live, or joining a waitlist if an item is on hold in someone else’s cart.

What's New This Year

In past years, it’s been tough to weed through results if you’re hoping to search by category vs. finding items on the main Prime Day page.

For instance, just searching for “laptops” would show everything available. But now you can filter by Prime Day Deals and see which items are available if you’re in the market for something specific. It’s a better user experience and more in line with how you’re probably used to using the site–especially if you don’t want to scroll through everything being promoted.

prime day filter

We highly recommend searching for unique things you're in the market for and filtering by Prime Day deals, we were really surprised by additional deals we found that didn't show up in the normal Amazon-curated lists because of their specificity. For example, photo production c-stands. Click here to search Prime Day now.

You can also see a personalized homepage with deals based on your preferences, which helps cut down on the stress factor of being bombarded with thousands of offers.

Which brings us to the deals! Here’s what we think are the best Prime Day style picks, devices, and home items so far.

Prime Day Style Finds

You have to input a size to see the deal price.

Prime Day Gadget & Electronic Finds


Apple AirPods (also Pro)

$114.99 $159.99


Smart Air Fryer

$103.20 $129.99

Prime Day Home Finds

weighted blanket20lb Weighted Blanket

$55.99 $69.99


9×12 Area Rug

$99 $124

c table

Living Room C-Table

$42.29 $52.86

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Andrew Snavely

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.