For over 100 years, the North Carolina-based White Oak plant produced hard-wearing, good-looking jeans for serious workers and serious denim fans alike. By the early 21st Century, it was one of the last denim mills in the US. And when it shut down in December 2017, fans of American heritage denim donned black jeans in mourning.
But before the plant closed its doors for good, the team behind affordable high-end menswear brand Jomers (more on that contradiction in a minute) bought up all the fabric they could carry.
Using the renowned Cone White Oak denim, Jomers created the Union jeans in two trim, minimalist (but not skinny) silhouettes: the Slim Fit, which has a moderate taper, and the Tailored Fit, which is narrower with a more pronounced taper. Both feature a satisfyingly weighty 13.25oz fabric in a versatile, flattering dark rinse.
While the jeans are just as tough and stylish as you’d expect from Cone Mills, there are a couple of things to note: this is not selvedge denim. They still have great character and quality, so unless you’re a dedicated denim aficionado, you probably won’t notice the difference.
Also, like most finer denim options, although the waist is available in sizes 29 to 36, there’s only one inseam: a one-size-fits-most 34.
But at $34 a pair, you can put the money you saved towards a visit to the tailor for a quick hem alteration.
That’s not a typo: these jeans (normally $68) are just $34.
That’s practically two for the price of one, so you may want to make some room in your pants drawer for a sudden influx of new denim.
Jomers works with ethically-sourced fabrics, and uses the same factories as top designer brands around the world (the Union jeans are sewn in Egypt, for example). In order to keep costs low, the brand keeps just the right amount of stock on hand. No piles of jeans languishing in a warehouse. Which is great for eliminating waste, but also means that supplies are limited and collections sell out in record time.
So you may want to jump on this deal before it (and all that heritage American denim) is gone for good.