Amazon Prime Day: The Essential Men’s Fashion Picks

Amazon Prime Day: The Best Men's Fashion Deal Picks

Amazon’s Prime Day is here! Happening right now are some of the deepest discounts you’ll see all year on over a million items – from casual style to Instant Pots to XYZ (Amazon Dots?). If you’re not a Prime member already, sign up for a 30 day free trial.

For the next 36 hours and counting – til 11:59 p.m. ET tomorrow, July 17 – we’re rounding up the best deals sitewide, starting with Primer’s bread and butter: men’s style.

Whether you need a whole-wardrobe refresh or are on the hunt for a few specific items, Amazon Fashion is 30% right now, including Amazon Essentials, Goodthreads, and Buttoned Down.

Keep scrolling to see our roundup of classic, quality style at the best prices you’re likely to see all year, and stay tuned – we’ll be weeding out the Prime Day filler and curating the top picks for electronics and home goods for the next 36 – actually, make that 35 hours!

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.

  • IntellectuallySpeaking

    I own two Invitca watches and have been disappointed by both. They are excellent in style but poor on craftsmanship and quality. I had to have my watched shipped to Japan to be fixed at an Invicta store. Watch worked great for a couple of months and stopped. Took it to a respected watch repair store (not the mall types), and they told me that it was built poorly.

    • Andrew

      Hey Pie Man, are you a Prime member and logged in?

      • Pie_Man

        Hi Andrew – Yes, both a Prime member and logged in. Yesterday there was a little blue box and text explaining that an additional 30% would be applied at checkout, but that does not appear today on some of the products (apologies, I said “All” earlier. I believe the Goodthreads items are no longer part of the Prime Day deals as I do see the Prime Day deal for some of the other products (those were the only ones I had saved in my cart for later 🙂 )

        • Andrew

          That’s annoying. Some of them may have been lightning deals or similar for only a small period of time.

  • Pie_Man

    All the deals I click on show up as the higher price, the price which is crossed out; even after I add the item to my cart.

  • Garrett Cotten

    Andrew – what are the shoes shown in the outfit image in the link to this post? The brown leather sneakers with blue laces.