Because you still have to get where you're going.
The Getup: Warm in a Blizzard
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
These Shorts from Target are a No-brainer
Great, dressier summer style at an attractive price.
In Person: Amazon Buttoned Down Wool Dress Pants Review
Summer Wedding ✓Office ✓ Looking like Model ✓
This is the Essential Hot Weather Summer Shirt + 11 Picks
Look forward to dressing sharp when it's sweltering.
Don’t Follow Your Dreams and Other Wisdom from Our Interview with Mark Cuban
When a billionaire offers advice about work ethic, luck, and standing out from the crowd, we're all ears.
Indiana Jones’s Go-to Pants: The Complete Guide to Khakis
History, style gallery, brand picks
The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers
No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the Primer community to ... [more]
A Man’s Biggest Enemy Is His Own Ego
To master your life, you have to master yourself first.
How To Pull Off the Minimalist Aesthetic (Lots of Outfit Examples)
Simple and very effective.
High Tops vs Low Tops: How Any Guy Can Style High Tops and How They Alter an Outfit + 5 Looks, 2 Ways
Add a new option to your rotation.
Father’s Day Gift Ideas He’ll Love
The best Father's Day gifts (that aren't a "#1 Dad" mug).
The 11 Best Pocket T-shirts To Shop Right Now
When you find a staple that works for you, upgrade to a version that features unique design details, premium materials, or sustainable construction.
Primer’s Summer Survival Guide 2022
Let's do summer on purpose.