Grab brunch, do some shopping, all while looking sharp and casual.
Live Action Getup: Santa Monica Weekend Casual
- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
70% Off Clearance at Abercrombie & Fitch – Most Sizes Still Available in Our Picks
Logo-free staples at dirt cheap prices. Ends soon.
More Millennials Are Working from Home – and Studies Show We’re Lonelier than Ever
The surprising longterm downside of working from home isn't slacking off, but being cut off from community. We dive into the research to provide tips on staying content and connected in a modern world... [more]
12 Upgrades I Always Pack for a Trip or Vacation
Tips, tricks, and products to make your travel easier and more stylish from Primer’s very own travel ninja.
A Guide to Wine Vintages
"Aged liked a fine wine," is a popular adage, but not all wine gets better with age, and the best wines aren't all old. No need to be embarrassed when you're drinking that fine bottle of 2009 vino, we... [more]
Working at Home: Perks, Disappointments and Realities
Writing emails and teleconferencing in your Superman undies may seem like the ideal work environment, but working from your kitchen table is still working. Get a dose of reality as we break down the ... [more]
Deal: This $100 Suit Will Kill It at All of the Summer Weddings You Have to Go to
A roster of summer weddings looming on your calendar? This flex chino suit has your back, and your wallet.
The Surprising Essential for Spring You Never Expected + 7 Outfits That Prove It
There's a simple and affordable pick that'll make dressing great super easy – and you never saw it coming.
Gentlemanly Advice: Just Because You’re Not an Alcoholic Doesn’t Mean You Don’t Have a Problem with Alcohol
In today’s culture you’re labeled either a raging alcoholic or a casual social drinker - our experts untangle the spectrum in between and what to do about it.
This Live Action Getup Proves an Important Fashion Concept
Great style made easy.
The New & Improved Mother’s Day Gift Guide — Now With 30% More Thoughtfulness
For most moms, the best present is your presence. We’ve rounded up some things that are easier to wrap, too.
30% Off Sitewide at One of Our Favorite Denim Brands + Other Massive Deal Picks
This site hardly ever does sales. Plus great deals from J.Crew, J.Crew Factory, and more on shoes and summer must-haves.