- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Today Only: 70% Off J.Crew Factory Clearance When You Buy 4 Items
$50 blazers, $45 topcoats, $12 tech chinos, and more.
Superbowl Offering: No-Bake 7 Layer Taco Dip
You're a thoughtful guy. Take something that won't already be there, like this easy-to-make 7 layer taco dip. Guaranteed to please.
Deal Picks: Buck Mason 25-50% Off – Super RARE Sale
They didn't even do any Black Friday deals.
The Essentials: Gray Denim – 6 Complete Outfits That Prove It Will Change Your Wardrobe + 50 Image Inspiration Album
Your next favorite pair of jeans.
Spy School: How to Build a Swedish Fire Torch for Cooking and Warmth
A simple, smart survival method for creating a cooking surface hot enough to boil water.
The Top 10 Interview Questions To Ask Your Interviewer + 5 Rules for Coming Up with Your Own on the Spot
The toughest and sometimes most important question at any interview, "Do you have any questions?"
These 18 Handsome Lunch Boxes & Bags for the Office Are Anything but Childish
Good-looking, functional totes worthy of transporting your snacks, sandwiches, and more.
Why People Don’t Have What They Want: 12 Common Traps to Help Diagnose Stagnation
Feeling stuck? Spinning on your wheel but not going anywhere? Identifying with one of these may get you moving again.
20 Style Picks to Start 2020
What we're wearing next.
High Low: 9 Investment Decor Picks & Their Budget Alternatives
No matter your budget, you can find attractive alternatives for your favorite home decor finds.
Live Action Getup: Dressed Down Winter Items
Don’t let those comfortable (and expensive) December items like a camel topcoat and shawl collar cardigan go to waste by only wearing them when you need to be dressed up.
Weekend in Pittsburgh: A Gentleman’s Guide to the Best Things to Eat, Drink, and Enjoy from Our Local Insider
Men's store, an Old Fashioned, and the best local pizza? Yes, please.