Casual enough for day, confident enough for night.
Fall Getup Week: Gray Matter
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
These Shorts from Target are a No-brainer
Great, dressier summer style at an attractive price.
In Person: Amazon Buttoned Down Wool Dress Pants Review
Summer Wedding ✓Office ✓ Looking like Model ✓
This is the Essential Hot Weather Summer Shirt + 11 Picks
Look forward to dressing sharp when it's sweltering.
Spy School: How to Build a Swedish Fire Torch for Cooking and Warmth
A simple, smart survival method for creating a cooking surface hot enough to boil water.
The Secret to Productivity: How to Get More Done with the Pomodoro Technique (Step by Step)
The proven trick for staying on track.
Free Printable Wall Art: Massive Map of America’s Rivers – 36″ x 24″
A stunning map of America’s 250,000+ waterways.
A Man’s Biggest Enemy Is His Own Ego
To master your life, you have to master yourself first.
How To Pull Off the Minimalist Aesthetic (Lots of Outfit Examples)
Simple and very effective.
High Tops vs Low Tops: How Any Guy Can Style High Tops and How They Alter an Outfit + 5 Looks, 2 Ways
Add a new option to your rotation.
Father’s Day Gift Ideas He’ll Love
The best Father's Day gifts (that aren't a "#1 Dad" mug).
The 11 Best Pocket T-shirts To Shop Right Now
When you find a staple that works for you, upgrade to a version that features unique design details, premium materials, or sustainable construction.
Primer’s Summer Survival Guide 2022
Let's do summer on purpose.