Create layers with subtle earth tones for a look that can take you anywhere.
Fall Getup Week: Fall Foliage
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
These Shorts from Target are a No-brainer
Great, dressier summer style at an attractive price.
In Person: Amazon Buttoned Down Wool Dress Pants Review
Summer Wedding ✓Office ✓ Looking like Model ✓
This is the Essential Hot Weather Summer Shirt + 11 Picks
Look forward to dressing sharp when it's sweltering.
Shirt Collar Types: Primer’s Complete Visual Guide
Button up: Men have about a dozen types of shirt collars to choose from, each with their own advantages and considerations. We break them down.
7 Genius Services Changing the Way Men Shop
Guys stereotypically hate to shop – these innovative brands make it painless.
Leather DIY: How to Make Your Own Watch Strap
Make a clean and simple leather watch strap: A super easy intro to leatherwork.
A Man’s Biggest Enemy Is His Own Ego
To master your life, you have to master yourself first.
How To Pull Off the Minimalist Aesthetic (Lots of Outfit Examples)
Simple and very effective.
High Tops vs Low Tops: How Any Guy Can Style High Tops and How They Alter an Outfit + 5 Looks, 2 Ways
Add a new option to your rotation.
Father’s Day Gift Ideas He’ll Love
The best Father's Day gifts (that aren't a "#1 Dad" mug).
The 11 Best Pocket T-shirts To Shop Right Now
When you find a staple that works for you, upgrade to a version that features unique design details, premium materials, or sustainable construction.
Primer’s Summer Survival Guide 2022
Let's do summer on purpose.