"Comfortable" doesn't have to mean lazy.
Fall Getup Week: Crosstown Trek
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The One Important Question to Ask Yourself As Everything Gets Back to Normal
There will never be an easier time to reinvent yourself than right now.
How to Wear Sneakers Smart Casual Without Looking Sloppy + 5 Outfit Examples!
Love sneakers, but not sure how to dress them up? Here’s how to put your best foot forward.
Learning to Re-take Pride in Your Work
Our culture teaches us that it’s assumed we hate our jobs. It doesn’t have to be this way.
Why I Bought a 33 Year Old Sports Car and You Should Too
The What’s, Why’s and How’s of buying a vintage sports car for a third of the price of a new car based on my own experience of buying a '78 Corvette.
The Square-Framed Aviator: Primer Approved
If it's good enough for the Apollo 11 astronauts, it's good enough for us.
Primer’s Complete Visual Guide to Shorts – Updated
Essential summer style simplified.
Live Action Getup: Desert Shade
Ready for summer? It's going to be a hot one.
These 32 Men’s Clothing Brands Make Great Style Dead Simple
A complete guide to brands you can bank on.
Father’s Day Gift Ideas He’ll Actually Want
The best Father's Day gifts (that aren't a "#1 Dad" mug).
Every Memorial Day Weekend Sale Worth Shopping + Our Picks
We shopped so you don't have to.
The 10 Minute Guide to Port
You know what's more impressive than serving a date wine during dinner? Serving them a glass of port afterward. (And it tastes pretty damn good, too.) We'll teach you everything you need to get ... [more]
One Surprising Tool for Staying Mindful and Letting Go
How an ancient art form can help teach us to escape our own worries.