-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Live Action Getup: The Perfect Summer Morning
Start a Saturday strong: Early and comfortable.
Primer’s Complete Guide to Proper Leather Shoe Care + 34 Step by Step Videos
Everything you need to know to polish, condition, and care for full grain leather, suede, cordovan, and reptile shoes.
The Camp Collar Shirt: Your New Must-Have Style for Warm Weather
This retro-classic top is back just in time to keep you crisp and comfortable all summer long.
How to Throw a Football with a Perfect, Powerful Spiral – A Visual Guide
"Whoa! Who brought the cannon?" - Your Uncle Chuck at this year's Thanksgiving pickup game.
Why People Don’t Have What They Want: 12 Common Traps to Help Diagnose Stagnation
Feeling stuck? Spinning on your wheel but not going anywhere? Identifying with one of these may get you moving again.
You Didn’t Get the Promotion: Now What? 3 Options For Moving On When You Can’t Move Up
Should you find a new job? Should you stick it out for the next one? We break it down.
The Coolest Pants on Social Media Right Now are 60 Years Old: The OG-107 Fatigue Pant
The military pants of the late 50s have found a new life in the wardrobes of well-dressed men.
Banana Republic Deals: $16 Dress Shirts, $29 Shirt Jackets, + More
Some of the lowest prices we've seen on staples from Banana Republic.
The One Essential for Keeping Dressier Sneakers Looking Sharp
How you care for your accessories is at least as important as what you buy.
How to Build Real, Authentic Confidence (Instead of Faking It)
If you wish you felt and appeared more confident, you're probably looking in the wrong place.
The Best Summer Shirts for Every Occasion
These summer shirts make great style effortless, no layers required.
The Getup: All from J.Crew Sale – Vacation Ready
Great summer style can be affordable.