5 Under $50 – May 4, 2015

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Andrew Snavely

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.

5 Under $50

Horween Leather: What It Is and Why You Should Care

There’s leather, and there’s great leather: Horween makes the latter.

Casual Outfit: Shirt Jacket and Chinos

Great style, no fuss.

5 Under $50 – January 22

A collection of deal finds you don't want to miss.

Did You Miss These?

Upgrade Your Knot: How to Tie a Kelvin Tie Knot

With thicker fabrics and slimmer ties, sometimes our old standby tie knots don't give us the look we need. The next time you're tying up a cotton tie, give the Kelvin knot a spin.

How to Prep Your Bedroom for a Big Date – A Complete Gentleman’s Guide

This is it. The Big Date. That’s right, your date’s going to see you naked. But your unclothed body won’t be the most revealing thing your date witnesses tonight. It’s your bedroom. Here's ... [more]

Spy School: How to Use an Analog Watch as a Compass to Find Direction

Your cell phone's dead, and you have to get somewhere in an unfamiliar place? As long as you know which direction you need to head, your watch will point you the way.

Did JFK Kill the Men’s Hat at His Inauguration 60 Years Ago?

Legend has it that JFK single-handedly killed the hat industry by being the first President not to wear a hat to his inauguration. We investigate.

31 Style Deal Picks to Snag Over the Long Weekend

Winter clearances already???

Preparing for Fatherhood: 21 Things We Don’t Teach Men About Having a Baby

Go beyond the bland advice offered by friends and blogs to discover what it’s really like to have a baby and get pro tips for preparing to make it the best it can be.

Outerwear Overhaul: These Are The 23 Best Men’s Pea Coats, Car Coats, Walker Coats, and Overcoats

We've researched the best men's winter coats, based on material composition, product rating, and price.

15 Life Skills Everyone Should (Actually) Know

These skills will change your life – yet somehow we're never formally taught them. That changes now.

Live Action Getup: Classic in Any Era

Even this weird one.