-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
These are the Clothing Brands James Bond Wears: Levi’s!? Zara!? US-Made Boots!?
As Bond hits the big screen once more with No Time To Die – which marks Daniel Craig’s final outing as 007 – we take an A to Z look at James Bond’s most trusted clothing labels.
34 Pairs of Boots Under $200
Add a pair (or two) of sharp-looking boots to your arsenal with these 34 deals.
The Getup: Fallmost
45 degree mornings, 80 degree afternoons.
Primer’s Complete Visual Guide to Shorts – Updated
Essential summer style simplified.
Cheat Sheet: A Visual Guide to Poker Hands & Their Hierarchy
You might just win once you understand what cards you're playing.
My So-Called (Quarter) Life (Crisis)
Your mid-20's can be a rough time. Our man's got the 6 stages every quarter-lifer goes through. Here's to making it out on top.
Buck Mason’s Super Rare 50% Off Sale
Only their 3rd sale since we've been following the brand.
More Than the Martini: The Many Other Drinks of James Bond
In the films, Bond is known for his martinis with a precise mixing method, but in the novels he imbibes in more than one libation.
Everything You Need to Know Before You Go to the Tailor
Getting the perfect fit right off the rack is like winning the lottery. Whether you wear suits or selvedge denim, this guide demystifies the process of tailoring and alterations.
9 Podcasts to Escape Politics, Current Events, And The Pandemic
Kill time and save money with these deeply immersive podcasts about other worlds that will help you check out of 2020 for a while.
The Getup: Summer in September
Holding on as long as we can.
The Dad Bag: The Essential Toolkit for the Modern Father
When your kid has a blowout, you’ll be prepared.