The chunky cardigan is the most functional essential of fall – put it on when you’re outside, take it off more easily than a v-neck when in a warm room. Look damn good all day long.
Live Action Getup: The Casual Fall Transition
- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Today Only: 70% Off J.Crew Factory Clearance When You Buy 4 Items
$50 blazers, $45 topcoats, $12 tech chinos, and more.
Superbowl Offering: No-Bake 7 Layer Taco Dip
You're a thoughtful guy. Take something that won't already be there, like this easy-to-make 7 layer taco dip. Guaranteed to please.
Deal Picks: Buck Mason 25-50% Off – Super RARE Sale
They didn't even do any Black Friday deals.
Indiana Jones’s Go-to Pants: The Complete Guide to Khakis
History, style gallery, brand picks
How to Order Wine at a Restaurant and Look Like You Know What You’re Doing
The day has come and the responsibility falls on your shoulders: The waiter asks the table if you'd like to start with wine and all eyes turn to you. We've got you covered.
Gentlemanly Advice: The Girl I’m Dating Just Told Me She Has Herpes. How Do I Handle This Maturely?
Answering your questions, man to man.
These 18 Handsome Lunch Boxes & Bags for the Office Are Anything but Childish
Good-looking, functional totes worthy of transporting your snacks, sandwiches, and more.
Why People Don’t Have What They Want: 12 Common Traps to Help Diagnose Stagnation
Feeling stuck? Spinning on your wheel but not going anywhere? Identifying with one of these may get you moving again.
20 Style Picks to Start 2020
What we're wearing next.
High Low: 9 Investment Decor Picks & Their Budget Alternatives
No matter your budget, you can find attractive alternatives for your favorite home decor finds.
Live Action Getup: Dressed Down Winter Items
Don’t let those comfortable (and expensive) December items like a camel topcoat and shawl collar cardigan go to waste by only wearing them when you need to be dressed up.
Weekend in Pittsburgh: A Gentleman’s Guide to the Best Things to Eat, Drink, and Enjoy from Our Local Insider
Men's store, an Old Fashioned, and the best local pizza? Yes, please.