Gather around the bonfire with good friends, good food, and a good date.
The Getup: Summer Evening Bonfire Date
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Primer’s Complete Guide to Sweater Types: Fabric, Fit, and Care
Whether you're dressing up or going for comfort, the sweater is one of the most versatile pieces in a man's wardrobe.
![30 Remote Secret Santa Gift Ideas for Coworkers Under [Free Delivery]](https://www.primermagazine.com/wp-content/uploads/2020/12/Secret-Santa_feature.jpg)
30 Remote Secret Santa Gift Ideas for Coworkers Under $30 [Free Delivery]
This year, the office gift exchange is happening over Zoom: Get your gift there in time and on budget with these ideas perfect for 2020.
33 of the Best Cyber Monday Deal Picks to Shop Before They Sell Out + Full List
The last hurrah of the Black Friday sales weekend.
Existential Regret: What It is, Why It Bogs You Down, and How to Eliminate It
Do you find yourself lying awake at night, fretting over things like the kid you made fun of at recess 18 years ago or that stupid thing you said in the elevator yesterday? We all do it, and it's ... [more]
Updated! The 10 Best Whiskies Under $50 That Don’t Start With Jack, Jim, Johnnie, or Jameson
Got your start with the major players but not sure what to order in the sea of mid-tier whiskey options?
What is Smart Casual? Primer’s Complete Guide
The single best fashion tip for dressing better: how to incorporate smart casual outfits and elements into your wardrobe so that you’re the best dressed guy – wherever you go.
2020 Complete Black Friday Sales List + Our Picks
Black Friday is here. And we've put in some serious time distilling what's worth shopping and what's worth skipping.
Black Friday on Amazon: The 35 Best Men’s Style & Gadget Finds So Far
Watches, under $30 style essentials, and more.
First Dibs: Suitsupply Outlet Sale Now Live for a Limited Time – Suits, Outerwear, Sweaters, Shoes
The rare sale from the internet's favorite suit brand is live, get the access code here.
8 Unique Gift Ideas for Your Guy Friend
Proven, all-occasion gifts that guys can give their guy friends - even the man who has everything.
We Compiled The Deals for the Last 5 Black Fridays So You Know What Sales to Expect This Year
In just seven days, the biggest shopping day of the holiday season--make that the year--will be upon us. This guide will help you shop smart and not spend wastefully.
Red Meat, Demystified: Your Guide to the Different Cuts of Beef
All beef, no bull--read this before cooking your next steak.