-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Live Action Getup: The Perfect Summer Morning
Start a Saturday strong: Early and comfortable.
Primer’s Complete Guide to Proper Leather Shoe Care + 34 Step by Step Videos
Everything you need to know to polish, condition, and care for full grain leather, suede, cordovan, and reptile shoes.
The Camp Collar Shirt: Your New Must-Have Style for Warm Weather
This retro-classic top is back just in time to keep you crisp and comfortable all summer long.
The Other (Affordable) Moon Watch
Looking for an Omega Speedmaster alternative? There just happens to be a second watch worn on the moon.
Resuscitate Last Summer’s White Sneakers With This Cheap Trick
Before you toss them out in favor of a new pair, try this easy method for cleaning white sneakers.
The Perfect, Easy (and Healthy) Office Lunch
Save money, time, and eat healthier. It tastes pretty darn good too.
The Coolest Pants on Social Media Right Now are 60 Years Old: The OG-107 Fatigue Pant
The military pants of the late 50s have found a new life in the wardrobes of well-dressed men.
Banana Republic Deals: $16 Dress Shirts, $29 Shirt Jackets, + More
Some of the lowest prices we've seen on staples from Banana Republic.
The One Essential for Keeping Dressier Sneakers Looking Sharp
How you care for your accessories is at least as important as what you buy.
How to Build Real, Authentic Confidence (Instead of Faking It)
If you wish you felt and appeared more confident, you're probably looking in the wrong place.
The Best Summer Shirts for Every Occasion
These summer shirts make great style effortless, no layers required.
The Getup: All from J.Crew Sale – Vacation Ready
Great summer style can be affordable.