-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
7 Practical Lessons From Stoic Philosophy That Will Significantly Improve Your Everyday Life
It's easy to think the modern stresses of life are unique to our generation, yet thousands of years ago, Stoic philosophers were struggling with similar issues.
What to Wear to Work Now: A Modern Business Casual Capsule Wardrobe with 16 Example Outfit Combos
Rediscovering what is work appropriate in a modern, more casual world.
1 Year Update: This is Daniel Craig’s US-Made Waxed Canvas Jacket from No Time to Die
For Craig's final Bond film, he breezes by the classic English and Italian jacket options and goes straight for rugged Americana.
The Best Watch Brands by Price: A Horological Hierarchy
A timeline for when you're ready to upgrade your timepiece.
How to Throw a Football with a Perfect, Powerful Spiral – A Visual Guide
"Whoa! Who brought the cannon?" - Your Uncle Chuck at this year's Thanksgiving pickup game.
Button Up Vs Button Down Shirt – What’s the Difference?
We settle one of the most asked questions in menswear: “What do I call my shirt?”... and other shirt FAQs.
Not a Dive Watch Guy? This Minimalist German Watch Brand is the Investment Upgrade Your Wrist Needs
Clean design and precision German craftsmanship: An introduction to Nomos watches.
Where to Stream Every Single James Bond Movie Right Now – Most Are Free
Let the Bond marathon begin.
5 Under $50: October 5
A collection of deal finds you don't want to miss.
Live Action Getup: Back To It
An intentional balance of dressed up and down that lets you go anywhere.
Video: 4 Things to Nail the Vintage Grey Crewneck Sweatshirt Look
Classic cool that lands all its punches.
Paraboot May Be Popular With Trend-Loving Influencers, But It’s Chunky Footwear Has A Hundred Years Of Heritage
Made in France since 1927, Paraboot's iconic – and divisive – silhouettes have come back around.