Head out with your buds or your girl and enjoy the weather. Break the mold and mix up the colors.
The Getup: Summer Weekend Freedom
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Our 15 Favorite Outfits from Daniel Craig’s James Bond
As we bid farewell to Craig's brutish but refined interpretation of 007, we reflect one last time on his influential style.
7 Practical Lessons From Stoic Philosophy That Will Significantly Improve Your Everyday Life
It's easy to think the modern stresses of life are unique to our generation, yet thousands of years ago, Stoic philosophers were struggling with similar issues.
What to Wear to Work Now: A Modern Business Casual Capsule Wardrobe with 16 Example Outfit Combos
Rediscovering what is work appropriate in a modern, more casual world.
Spy School: How to Build a Swedish Fire Torch for Cooking and Warmth
A simple, smart survival method for creating a cooking surface hot enough to boil water.
You Fail Because You Lack Energy, Not Time: Lifehacks for an Energy-Efficient Brain
Got a big goal? Shift your focus to managing your energy and the time crisis will solve itself.
The Square-Framed Aviator: Primer Approved
If it's good enough for the Apollo 11 astronauts, it's good enough for us.
1 Year Update: This is Daniel Craig’s US-Made Waxed Canvas Jacket from No Time to Die
For Craig's final Bond film, he breezes by the classic English and Italian jacket options and goes straight for rugged Americana.
Not a Dive Watch Guy? This Minimalist German Watch Brand is the Investment Upgrade Your Wrist Needs
Clean design and precision German craftsmanship: An introduction to Nomos watches.
Where to Stream Every Single James Bond Movie Right Now – Most Are Free
Let the Bond marathon begin.
5 Under $50: October 5
A collection of deal finds you don't want to miss.
Live Action Getup: Back To It
An intentional balance of dressed up and down that lets you go anywhere.
Video: 4 Things to Nail the Vintage Grey Crewneck Sweatshirt Look
Classic cool that lands all its punches.