- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
There are 45 Days Until the End of the Decade: I Just Booked My AirBnB for My End of Year Reflection – And So Should You!
When was the last time you set aside time to think?
8 Sustainable Menswear Brands That Are Combating Fast Fashion
These forward-thinking companies are changing the way your clothing is made – and discarded.
What Is The Best Way To Drink Mezcal?
Have you ever felt...intimidated by certain drinks?
The Science of Sexy: How Evolution Drives Our Lust
Have you ever met a woman you were strangely attracted to but couldn't figure out why? Animal instinct, my friend. Many of the physical cues we identify as 'sexy' have ... [more]
How to Dice an Onion Like a Chef – A 30 Second Visual Guide
Get perfectly diced onions fast with this simple technique.
Six Supposedly Feminine Skills That Every Man Should Master
Admittedly, in our current world, the thickheaded male perspective of "this is a man's job and that is a woman's job" is thankfully dwindling by the day, but there are still a... [more]
1 Getup, 2 Budgets: Ready for Anything
Looking great doesn’t mean constant splurging--you can rein in your spending without sacrificing style.
Our Favorite Flannel Shirts Aren’t Plaid: 9 Solid Flannels for Fall Style
Soft, warm, and solid – when these flannel shirts lose their stripes they can carry you beyond casual.
The 12 Sacred Best Man Duties – A Complete Guide
The essential best man duties to shine on the big day and win the undying gratitude of your best dude.
22 Genius Space-Saving Amazon Products To Organize Your Tiny Apartment
Just because your space is small, doesn't mean it can't feel like home.
What Is A Cover Letter in 2019?
You only get one chance to make a first impression – use these simple principles to make your cover letter pack all the punch that it can.
Live Action Getup: Facing West
As the temperature starts to dip, our fall style is taking cues from the colors of California – with a nod to the state's ranching roots.