What's Primer Approved?
On some of the gift ideas there's a small “Primer Approved” badge. This is a classification for some of the products I've tested hands-on and feel they're worth the money. Companies can't pay for this distinction: The product we used must have met both the advertised promises and our expectations.
Double Old-Fashioned Glass
It may not affect the taste but serving your Old Fashioneds in plastic cups just doesn’t seem right.
Sliding Steel Bottle Opener iPhone Case
A discreet slide out bottle opener built into your phone case.
Dollar Shave Club
Sick of paying an arm and a leg for razors every month? Get them mailed to you on the cheap.
Cocktail Sphere Ice Molds
These slow melting ice spheres keep your whiskey or cocktail cold without watering it down.
Gentleman’s Fashion Anchors
These small sticky discs hold your collar in place, or the perfect amount of sleeve showing underneath your jacket. They remove easy with no residue.
Crescent Odd Job
This cool multi-tool has 11 different tools built in, tailor-made for a guy just starting out or for keeping in the kitchen.
InstaMorph Moldable Plastic
Ever break a tiny little plastic part that costs an arm and a leg to replace? Mold a replacement with this plastic that softens in hot water.
Ninja Knife Magnets
If you looked at this and weren’t convinced you want these, I’ll never be able to convince you.
Beer Bottle Hip Holster
Working outside or around the house but need to keep two hands free? Great for grillmasters.
Art of Manliness Letterpress Stationary
These simple, masculine cards work great for thank-you notes for gifts (hint).
Buckler's Chapped Skin Remedy
If you spend the winter outdoors you need a heavy duty lotion to protect your skin from the wind and cold.
This combination lock uses a d-pad instead of numbers. Check our write-up here.
My personal favorite for a homemade Old Fashioned.
Aerobie AeroPress Coffee Maker
The best kept secret among coffeephiles, this easy-to-use system makes a great cup of joe.
Removable Pull-up Bar
The pull-up is one of the best exercises you can do. Do them at home when you wake up or in-between things.
Pelle Leather Journal
Handmade in the USA, this journal is refillable. Check out my review.
Vintage Film Cameras
Old cameras make great decorations that’s both gentlemanly and classy. The swimsuit posters would cancel that out, though.
La Nuit De L’Homme Cologne
A masculine, but modern scent will keep you from smelling like your grandfather.
Craftsman Evolv 52 pc Tool Set
Get your tool collection started with this excellent variety of tools that also has a lifetime warranty.
The gold medal winner in the 2009 San Francisco Spirits Competition. Check our review here.
USA Made Canvas Briefcase
Made right in Portland, Beckel Canvas started as an outdoor company, but also has a line of awesome – and affordable – bags.
Finally continue learning how to play the guitar with this highly rated, intro instrument.
Official NFL Game Ball
Take your beach games to the next level with this leather football known as “The Duke”.
Collapsible Work Table
Not enough space in your apartment to do projects? This work table folds up like magic.
Makita Cordless Job Site Radio
Take your tunes with you with this rugged radio that accepts mp3 player input.
iPhone Powered Missiles
Sure, they seem expensive, but you wouldn’t cut the office defense budget, would you?
We’re big fans of Skagen at Primer, they create beautiful watches with a minimalist design – all for a great price.
These look great with jeans or chinos – and they’re proudly made in the USA by Chippewa.
Calvin Klein Wool Pea Coat
The classic coat that will keep you looking sharp for many winters to come.
Classic Walking Coat
Northface jacket not cutting it with your suit? This knee-length coat is as versatile as it is simple.
Remington 597 .22 Rifle
Sure, .22’s may not get a lot of street cred, but among serious shooters they’re a great way to shoot a lot of rounds for cheap.