- Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
A Guy's Guide To Growing Up
Affordable style, self-development, how-tos, and apartment DIY for the aspiring gentleman.
35 Gift Ideas For People Who Happen To Be Women
The antidote to generic jewelry, lackluster lingerie, and impersonal perfume.
6 Smart Outfits for Wearing Black Pants Outside of Work
Stop buying "single tasker" pants for the office.
How to Get Over a Breakup: A Thoughtful Man’s Survival Guide
Few life events can cause as much upheaval and pain as a relationship ending with someone you cared about. Whether you’re the breaker or the breakee, odds are you will feel ... [more]
An Introduction to the Military Phonetic Alphabet
Because your understanding of the alpha, bravo, charlie's shouldn't be limited to your Call of Duty campaign.
Don’t Be a Dick: The False Virtues of the Classic Alpha Male
Many guys don't think they can be an "alpha male" because they're not arrogant jerks. There is another way.
The Importance of Learning to Say No & The Power of Learning to Say Yes
We find ourselves in a funny situation these days: We say "yes" to all the annoying schedule stretching requests, but say "no" to all the things that will help us grow as ... [more]
How To Win At Life — Or At Least At The Office Gift Exchange: 30 Under $30
White Elephant, Yankee Swap, Thieving Elves, Dirty Santa...whatever your workplace calls it, here’s how to crush it.
The 9 Best Waxed Canvas Jackets: History, Style, and Affordable Picks
Waxed cotton canvas creates a water-resistant and lightweight layer with a history dating back to the 1500s. Today, waxed jackets add a functional and rugged style to your ... [more]
23 of the Best Cyber Monday Deal Picks to Shop Before They Sell Out + Full List
The last hurrah of the Black Friday sales weekend.
Complete Black Friday Sales List + Picks + Getups Made From Deals
Black Friday is here. And we've put in some serious time distilling what's worth shopping and what's worth skipping.
Gift Ideas for Guys: Over 150 Gift Ideas You Can Actually Ask For
Primer's annual gift guide for men full of affordable and useful ideas to put on your list for significant others, family, and office parties.
We Compiled The Deals for the Last 4 Black Fridays So You Know What Sales to Expect This Year
In just seven days, the biggest shopping day of the holiday season--make that the year--will be upon us. This guide will help you shop smart and not spend wastefully.