Primer Just Got Better: New Drop Down Menus & Tags for Every Post!

You asked for it, we listened. Finding any article that wasn't on the front page has always been...a pain in the ass. Until now.

You asked for it, now it's live!

I'm proud to announce some new features that will make finding things on Primer a heck of a lot easier. Up until now, finding posts that weren't on the front page, or on a category page, required a lot of digging, which in reality meant a lot of our best articles were being lost to the depths of time once they got pushed off of the front page by something newer. This has always been something that bothered me about the way Primer is set up because most of our articles are not time sensitive. If you were a Primer reader when How Your Suit Should Fit was published, and you were in the market for a suit, that's perfect. But if you became a reader 3 months after it was posted, you've probably never had a chance to read it, even if buying a suit right now is something that's important to you.

When I first started Primer, the simple categories, Live, Earn, etc. were all that was required to navigate the small number of articles we had. Now, 4 years later, it's clear more fine-tuned options are needed.

Enter our brand-spanking-new drop down menus featuring all the subjects we discuss, making whatever you're looking to learn one click away from any page on the site.  Along with the different subjects, we've included series like The Getup, Primer Approved Products, and courses like A New Year, A New Body. The right column of every menu includes the current popular posts of that category.

The Style page has an even further breakdown of options, depending on what you're looking for, whether that be broad categories like style hacks or style fundamentals, or specifics, like boots, blazers, or tie knots.

The next big improvement is every post now includes tags below the author's bio so you can explore similar articles once you finish. If you were reading a cocktail recipe or self-development article, there didn't used to be a way to immediately see other posts like it. I've spent a few weeks tagging almost 1,000 posts and now they're all inter-connected.

So, take a minute to explore! I hope you find these tweaks make navigating Primer much faster and more specific to what you're looking for.

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.


  • Reply February 8, 2012


    Nice change. Well played.

  • Reply February 8, 2012


    Thanks Matt, glad you like the changes!

  • Reply February 8, 2012

    Billy Broas

    I just discovered a bunch of new posts, so I guess you could say it’s a success!

  • Reply February 10, 2012


    This is perfect, great site just got even better!

  • Reply February 11, 2012


    Great job Andrew, thanks for all your efforts on this tremendous site.

  • Reply March 5, 2012


    I love the menu system. Any insight for developers on how you did it?

    • Reply March 5, 2012


      It’s created as a list, then uses CSS to style all of it. More importantly I had someone who knew much more than me do it. 🙂

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