And if those qualities aren't rare enough, throw in unparalleled “ninja” customer service, free shipping, free returns and exchanges for any reason, and a brand dedicated to outfitting men of style, not just a co-brand with a teeny men's section tucked in the corner of a store full of women's clothes.
Bonobos isn't aspiring to be this. Bonobos is what every other men's brand aspires to be.
So when they reached out to me and said they value the mission of Primer of helping everyday guys become better men, it seemed like a natural fit for our readers.
Not only were they interested in sponsoring Primer, they wanted to give back to the Primer community by offering a special “PRIMERMAG” discount code for $25 off your first purchase of $95. With their huge selection of pants (what retailer has a huge selection of men's pants?), shirts, and affordable boots and shoes you'll have no trouble putting that code to good use.
Advertising is the lifeblood of virtually every content-related site on the web. If you've ever had a blog then you know how hard it can be to get advertisers unless you have a bajillion pageviews. I'm incredibly proud of the strong following Primer's grown. We could receive tons more traffic if we posted pictures of bikini models, expensive cars, and aspirational designer clothing like a lot of big sites, but that's not what we're all about.
A truly deep thank you to all the fine folks over at Bonobos for sponsoring Primer this month, supporting the little guy, and making everything possible.
When you have a second, hop over there and check them out.
If you could help me thank them, head to Twitter and let @bonobos know you appreciate them sponsoring Primer.