For being a "casual" shirt, it sure can be tough figuring out if it fits right. Our visual guide breaks it down.
A walk in the park, a good book, and your cute dog are the perfect ingredients to meet someone new on a day in early spring.
Wasn't I just wearing 5 layers the other day?
Inspired by warmer weather, Obama’s visit to Cuba, and the potential to actually buy the one and only Havana Club in the USA in the not too distant future.
As winter fades away, we exchange the warm bulky jackets for versatile thinner ones capable of protecting us from surprise rain showers. The classic waxed canvas jacket made famous by Barbour is the ... [more]
Primer reader Pyung steps out in a refined yet rugged look by layering a conservative oxford shirt with his more casual workwear like this mid-layer henley, and his favorite worn-in denim jacket.
Multiply the number of outfits you can make by introducing the RIGHT sneakers.
Because you still have to get where you're going.
Your girlfriend or wife isn’t asking you to wear a tuxedo to dinner with her friends. Your buddies may not care if your shirt has buttons on it, but show your better half that you love and respect ... [more]
Great family, great food. Look and feel your best.
Layer up, winter is coming.
They say a man’s true character shows when nobody is looking. The same can be said for a man’s style when he’s not obligated to wear a specific level of dress. Here, we show you how to ditch the... [more]
If you're doing it right, you'll squat yourself right out of your wardrobe. With an emphasis on mass production, it can be hard for athletic men to find jeans that offer the proper silhouette. Use ... [more]
007 looks great even when he's not in a tux. To celebrate the release of Bond's 24th adventure, Spectre, we pay homage to the world's greatest secret agent.
The chunky cardigan is the most functional essential of fall – put it on when you’re outside, take it off more easily than a v-neck when in a warm room. Look damn good all day long.
Today is the day Marty McFly went to the future, and surprisingly, Marty’s style wasn’t way off. We celebrate the world’s second time traveler with a modern Getup inspired by his look but isn’... [more]
This time of year, your day can take you from chilly to overheated and back again faster than you can order your Americano. Utilize multiple layers to keep you cool AND warm.
Create layers with subtle earth tones for a look that can take you anywhere.
"Comfortable" doesn't have to mean lazy.
Band tee at work? Not for a Primer man.
Casual enough for day, confident enough for night.
Forget navy – your first sportcoat should be gray. We'll show you why.
No matter your budget, you can look your best. Over 32 products!