69,415

Posts by Author

About Paulo Vallejo

Paulo Vallejo is a Vancouver-based style artistwho is a true master of his craft. His knowledge of fashion is driven by his personal style and creativity. His work graces various print media in fashion and advertising. He’s also a freelance writer who pens on topics around personal style and the latest fashion trends across the globe. He also works privately with individuals to define their image, create their unique style, and shop for the right pieces to complement their existing wardrobe. He can be found on http://istyleu.blogspot.com. Follow him on Twitter @istyleu.

The Style Manifesto: 2010

Categories: Spend

Article Image

A new year isn’t only for eating better and joining a gym, it’s an opportunity to get your wardrobe up to snuff. Get back to basics with our 2010 Style Manifesto.

Read More

Fall Essentials: Layering, Function and Style

Categories: Spend

Article Image

This season there are 3 key pieces that every guy should have in his wardrobe. Worn as an ensemble, you can easily transition your look to suit the weather outside.

Read More

Swim with Style: Pick the Right Shorts that Complement Your Body Type

Categories: Spend

Article Image

Tall and thin? Short and fat? As summer heats up, cool down in style with a swimsuit that complements your specific body type.

Read More

Breaking in White: It’s Not As Hard As You Think

Categories: The Field Manual

Article Image

It’s still very rare to find a pair of white pants in a guy’s closet. Let’s face it, wearing white is such a fashion statement that most guys are intimidated to wear it. The key to breaking that wall down is really having a good understanding of how best to pull it off. By the time you’re done reading this, you should be making a trip to your favorite men’s store looking for your first pair of white pants.

Read More

Get Chinoed: Wearing Khakis Without Looking Like an Old Man

Categories: Spend

Article Image

Thought khakis were about as cool as tapered leg jeans? You couldn’t be more wrong — as long as you’ve got the right fit and style, khakis are a rugged and casual alternative for the weekend as well as the workplace. Ditch the pleats: get chinoed.

Read More

The Top 5 Trends for Spring / Summer 2009: Color and Texture

Categories: Spend

Article Image

With temperatures about to rise, you should start thinking about stowing your jeans and black sweatshirt collection, (and maybe permanently). Be cool while staying chill with the top 5 trends you’re going to see this season.

Read More

Yo Momma! A Tribute to Our Moms and the Lessons They’ve Taught Us

Categories: The Field Manual

Article Image

Have you called your mom yet? It’s Mother’s Day, and just because you’re a man’s man doesn’t mean it’s not ok to be a momma’s boy.

Read More

Get Kickin: Picking the Right Casual Tennis Shoe

Categories: Spend, The Field Manual

Article Image

Shoes tell a woman where a man’s been and where he’s going. Make sure you’re heading the right direction with our top picks for sneakers this summer.

Read More

Polo Rules: It Ain’t No Game

Categories: The Field Manual

Article Image

Invented in 1929 by tennis great Rene Lacoste, the polo shirt continues to be part of every man’s wardrobe. Back then, the polo served as an alternative to standard court attire of the shirt and tie. Today, it still remains an alternative as it can be easily dressed up for an evening affair, and dressed down for a good old tennis match.

Read More

Primer is proudly spam-free. Unsubscribe anytime.