The “gig line” is a military term for the straight line formed from aligning your shirt buttons, belt buckle, and pants zipper. It creates symmetry in your outfit and stops you from looking sloppy. This is one of the uniform requirements for being properly dressed for members of the military.
I sat down with celebrity menswear stylist and friend of Primer Ashley Weston to chat about my essential things I carry with me almost every day. Affordable and made to work. PLUS: A history of...... [more]
In life there are ways to do small things smarter that can have a significant impact on your quality of living. We've got 50 tips, tricks and hacks for what you wear, how you take care of yourself and... [more]
On a recurring basis, Primer likes to shine the spotlight on great, brave, and innovative men who get left out of the history books. In honor of July 4th, we celebrate five courageous souls who helped... [more]