6 Scientifically Proven Principles of Persuasion [video]

Known as the “Godfather of Influence,” Dr. Robert Cialdini condenses decades of peer-reviewed studies into 6 actionable techniques for persuading those you meet to agree with you want. Whether that's with business, love, or an overbearing mother-in-law, Dr. Cialdini explains the how and why is more important than the what. His book, “Influence: The Psychology of Persuasion,” has sold over 3 million copies, is a New York Times Best Seller, and has a 4.5 star rating with over 1,200 reviews on Amazon.

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Andrew Snavely

Andrew founded Primer in 2008 and brings 15+ years of men's style expertise. Known for his practical, relatable approach to style and self-development, he has been a recognized speaker at conferences and has styled work for top brands. Off-duty, he loves photography & editing, and enjoys road trips with his dog, Leela. Raised in rural Pennsylvania, educated in DC, and living in LA for nearly 20 years, Andrew's diverse experiences shape the relatable and real-world advice that has helped millions through Primer. On Instagram: @andrewsnavely and @primermagazine.