The Everyman Test Drive: Cadillac ELR

The Everyman Test Drive: Cadillac ELR
Cadillac's beautiful new electric vehicle comes at a price. But is it worth it?

If looks can kill, the Cadillac ELR is deadly. This extraordinarily-designed aerodynamic coupe looks like everything a sporty Cadillac should: low, sexy lines, nose down-tail up, chiseled, aggressive, provocative, and without any concession to practicality.

The ELR is Cadillac’s latest attempt at “sporty” cars. There have been others: the CTS, ATS, and ill-fated XLR. All were intended to compete with premium import brands, with varying degrees of success.  In many ways different than the larger Cadillac brethren, the ELR rides on a relatively short 106.1 inch wheelbase.

What makes the ELR different is that it’s an electric car—a luxury electric hybrid coupe. Underneath that supermodel body and hefty $75,995 base price lies a “Delta II” platform, which runs on electricity primarily, but has a conventional 4 cylinder internal-combustion engine aboard that spins a generator, keeping the car’s lithium-ion battery pack charged up.

Driving it brings mixed emotions. The steering is tight, it turns heads on every corner, and it handles like a sports coupe should. The emotions become mixed when you mash on the gas peddle and watch the vehicle labor its way up to 60 miles per hour; a buyer’s-remorse-inducing 8.8 seconds in EV mode. It’ll get you to the grocery store in style, but forget those daydreams of tactical maneuvering at highway speeds.

The interior of this car shines in all the right ways: premium micro-suede, leather everything and wood grain accenting the interior. The haptic touch interface takes a little getting used to but is quickly mastered. Cadillac’s lane departure system gives driver feedback in the form of a vibrating seat. Start drifting into the left lane and the left side of your seat vibrates, giving a whole new meaning to a kick in the pants.

The armrest runs through to the back of the car separating the backseat buckets. Like most sporty cars, the ELR’s rear seat is difficult to climb into, but you’ll find it surprisingly roomy once you get settled in. They’re in a reclined position that lends itself to more leg room. You sacrifice some trunk space for this luxury, however.

What’s hard to get over is that underneath all this bravado, the ELR shares the same technology and front-drive chassis as the Chevrolet Volt. Like the Volt, the ELR operates only on electricity for about 30 miles before the gas-fired engine kicks in to recharge the batteries and keep things going. GM should’ve released the ELR first, Volt second.

For some time, car dealers have observed that Cadillac buyers will pay a premium for the Cadillac name, like the Escalade over a Suburban or Tahoe. The ELR starts at $75,995—an amazing $41,000 more than the Volt. From this writer’s cash strapped perspective, it’s hard to justify that premium, especially when you consider that a base Tesla Model S starts at nearly $7,000 cheaper with huge trunk space.

Cadillac isn’t about justifying your decisions. Anyone can buy a Volt, but there are few luxuries in the automotive world as rewarding as driving a Cadillac. Previous Cadillac owners understand the heritage, pedigree, and sophistication that come along with the vehicle. All things considered, Cadillac has the intoxicating ability to overpower logic. Just make sure you can afford the hangover.

Jonathan Gallegos is a Texas-based automotive journalist. When not putting his master's degree in taxation to good use, you'll find him arguing the finer points of unsweetened iced tea, reading volumes of automotive news, and traveling with his wife.

  • David

    Can’t say a $75K Cadillac review belongs on this website, but it’s good motivation I suppose?

    • http://www.primermagazine.com/ Andrew

      We’ve got several in the works that are on the more affordable side of things. Just fun to do once in a while. :)

    • Jonathan Gallegos

      Hey David, I think most people want to improve their station in life. I’m glad Primer fosters an environment where we’re not relegated to hoopties for the rest of our lives! Self-development for all of us should include achieving financial goals. I really appreciate the feedback, though.

  • John Schroeder

    Important to note here that OP mentions the Tesla Model S base price is nearly $7k under this. May as well just buy a Tesla!

  • Thomas

    Nothing, in my opinion, beats the interior of a Tesla Model S. Was in one last week and that 17in touchscreen panel was not only gorgeous, but really useful as well. Wish more manufacturers had that option.

  • Sarp

    I think it should be mentioned that this car doesn’t actually cost $75,000..

    There is an instant discount of 12,500 going on right now from Cadillac, and the dealers can come off another 5-6k on top of that

    The government incentive is about 7500 bucks, and some states offer a few thousands..

    I don’t know if I’m allowed to link to another website, but this guy bought a brand new ELR for $47,000

    http://oppositelock.jalopnik.com/so-i-bought-an-elr-and-it-was-cheaper-than-youd-think-1607881649/1607934931/+tommcparland?utm_campaign=socialflow_jalopnik_twitter&utm_source=jalopnik_twitter&utm_medium=socialflow