First Look: The Cadillac ATS-V Unveiling in Los Angeles

A new, aggressive face for American luxury performance.

“This post is in partnership with Cadillac.”

What is this?

Some cars are pretty to look at. And some cars scream to be driven. I was excited to be offered the opportunity to get a VIP first-look at Cadillac’s brand new ATS-V lineup at Milk Studios in Los Angeles.

The president of Cadillac himself, Johan de Nysschen, introduced and unveiled the completely new V-series lineup, describing it as “sex on wheels.” If you’re unfamiliar with the V-series offering, it’s the brand’s high-performance addition to their luxury vehicle portfolio, in the same vein as Audi’s RS, BMW’s M series, and Mercedes Benz’s AMG models. If you notice, that list has one giant thing in common: German engineering, a notion not lost on Mr. de Nysschen. The 112-year-old brand’s refocused mission, he proclaims, is to be the bar set for European luxury brands to meet.

The ATS-V is the high-performance version of the ATS Coupe, combining the highly-gawked sex appeal of the original with some serious right-from-the-factory track power. The ATS-V features a (first-ever for the V-series) twin-turbocharged 3.6 V6 that produces 455 hp and 445 lb-ft, and can get you from standstill to 60 in 3.9 seconds. Not too shabby, putting it modestly, for a luxury brand that had fallen into a “Grandpa’s car” reputation at one point in its history. With a top speed of 189 mph, a Grandpa’s car this isn’t.

The ATS-V is built on GM’s rear-drive Alpha platform, a stretched version of the one the CTS is grounded on. Expected to arrive at dealers by summer 2015, this luxury-class street vehicle is also a no-excuses track performer. “In fact, the car is ready for the track right off the showroom floor, with no special modifications required,” explains chief engineer Tony Roma.

But there is something that grabs your attention even more than its specs: its styling. Offered as a coupe or a sedan, the ATS-V aggressively sports a ducktail spoiler, a front splitter, a ventilated carbon fiber hood, and quad exhaust outlets. The lightweight hood features an air-extracting vent that not only pulls hot air out of the engine compartment, but also helps reduce lift at high speeds by pushing air pulled through the radiator out over the top of the car, instead of allowing it to leak under the car.

Some have been surprised by the single-offer 18-inch wheel diameter, but Cadillac asserts this was intentional: It allowed GM’s engineers to concentrate on a single wheel-tire combination so they could ensure ride quality, handling, and wheel control. All for the explicit purpose of creating a luxurious daily driver that’s also a high- performance track car.

Cadillac had no performance anxiety about playing on the competition’s home turf. The ATS-V was put to the test on the famous Nurburgring track in Germany. The new V comes in two rear-wheel transmission configurations: a six-speed manual with rev matching or the eight-speed automatic that’s also in the 2015 Corvette Stingray.

The interior features optional Recaro seats and a carbon-fiber trim. The now famous Corvette camera and GPS-based performance data recorder are available as options.

Pricing hasn’t been made available yet, but several sources predict a $60k starting point.

Andrew is the founder and editor of Primer. He's a graduate of American University and currently lives in Los Angeles. Read more about Primer on our About page. On Instagram: @andrewsnavely and @primermagazine.

  • Butch_Zee

    Sponsored post. Odd that Cadillac would choose to market a $60K car to a blog targeting guys just out of college. But hey, if it helps Primer Mag, I’m all for it.

    • http://www.primermagazine.com/ Andrew

      Appreciate the support Butch! It’s actually pretty interesting, there are two things that go along with it. Primer’s demographics may surprise you, we have a lot of men that start reading in their 20’s and continue into their 30’s. A majority of readers earn in different brackets under $100k, but the single largest income group is over $100k. And, the type of guy that reads Primer tends to move up quicker and earn more faster, because of his interest in work ethic, self-development, projected image, and critical thinking. I realize you didn’t ask for any of this, I just find it so interesting I thought I’d share. 😀

      • http://www.stylegirlfriend.com Style Girlfriend

        That is interesting; it’s always great to get a peek behind the curtain at a site’s learnings around their own demographics. I know I’ve been surprised by my own findings when looking into Google Analytics and having readers submit answers to questionnaires. Thanks for sharing, Andrew!

  • Eltunasto

    Technically, the Alpha Platform was built for the ATS, and the CTS rides on a stretched version. Sorry, car nerd coming through…

  • Eric Gutierrez

    This will be a nice competitor to the M3. I definitely can’t afford this but this thing looks sweet.