How to Get Your First “Real Job” Out of College (Even if You’re Currently a Bartender with a Philosophy Degree) – A Case Study

how to find a job

By Matt Goldenberg

Case Study –

“Do what you love and the money will follow.”

That’s the lie you were told that led to your liberal arts major — and eventually that dead end job at a coffee shop, restaurant, or bar.

It’s not that you’re not smart, capable, or motivated. It’s that no one will give you a chance. It seems no one will hire you without experience…and you can’t get experience without anyone hiring you.

That’s the predicament that Justin Marshall was in when we first started working together. A philosophy major working part time as a bartender, he was fed up with the irregular hours and thinking about going back for a PhD simply because he didn’t see an alternative.

One year later, Justin is the operations manager for a high-end restaurant group in DC, the social media manager for a hot web series, and makes extra money on the side as a social media consultant.

It turns out career miracles are possible. All you need is the right technique.

How to Work Career Miracles – The Skill Bridge Technique

The turning point for Justin was when he realized that you can change the course of your career with one job title.  All he had to do was figure out some way to get that first job, and he would change the course of his entire career. The trick was convincing his boss that a promotion was not only called for, but in the boss’s—and the company’s—best interest.

You can change the course of your career with one
job title.

The Skill Bridge Technique:

  1. Justin researched what skills and job title he wanted.
  2. He figured out the problems, challenges, and opportunities that were present at his workplace.
  3. Finally, he made a document that bridged the skills he wanted with the problems that his boss was  encountering. This convinced his boss to give him his new job title.

Let’s unpack this and look at exactly what Justin did at each step in the process.

Step 1 – How to Figure out What Skills and Job Title You Want

One of the unconscious assumptions that Justin held was that if he was good at his job and he loved doing it, it qualified as a good job.  However, it turns out that by only using these two criteria, he discovered a lot of jobs with low pay, limited options, and horrible hours  In order to find the actual “good jobs,” he needed to not only think about jobs he loved, but jobs that were in high demand.

A good job is a job that you love, you’re good at, and is in high demand.

The natural impulse that Justin had was to simply create a list of jobs that he imagined would lead to fulfilling all three criteria.

However, this led to a lot of guessing and rationalizing, instead of actually finding jobs he would enjoy, was good at, and were in high demand.  Ultimately, he realized that he had to tackle each category individually.

Finding Jobs in High Demand

The first step was to find what jobs were in high demand. To do this, Justin simply went to job listing sites like Monster.com, and entered in his city into the search box.  Any time he found a job title that looked interestingand was mentioned multiple times—he added it to his list of potential careers.  This step alone changed Justin’s thinking completely. He ended up with some interesting titles, like Community Manager, Data Analyst, and Technical Writer.

monster

Finding Jobs You’re Good At

The next step was to take the list of jobs that were in high demand, and find out which ones he would be good at.  To do this, Justin used websites like Pace Careers and Onet Online that give detailed descriptions of what duties jobs require and what types of people would be good at them.  This allowed him to narrow down his list to only those jobs which he would be good at.  He tended towards jobs that involved heavy strategy, writing, and interacting with people.

Finding Jobs You’ll Love

The last step was to narrow down his list to the jobs he thought he would love.  Rather than trying to imagine this, Justin realized that the best way to discover if a job would be enjoyable was to talk to people who had that job.

In order to do this, Justin searched LinkedIn to find people nearby him who had similar job titles to what he was looking for.  He then messaged them and asked if they would be willing to meet for coffee.

This allowed him to ask simple questions like:

  • What does a typical day look like?
  • What was most surprising about your job?
  • If you only had two weeks to learn your job, what skills would you learn?
  • What’s the most important part of your job?

Using these questions, Justin could not only discover if he would enjoy the job, but also the minimum skillset that he would need to learn in order to be effective.  He ultimately decided that Community Manager was the job title he would explore first.

Determine the minimum skillset you need in order to be effective.

Step 2 – How to Figure Out the Problems, Challenges, and Opportunities at Your Workplace

Justin knew that simply presenting a list of skills such as “Post viral tweets to twitter” to his boss wasn’t likely to do much. He came to realize that his boss didn’t care what skills Justin had, but just cared about what problems Justin could solve.

Your boss doesn’t care what skills you have, but about what problems you can solve.

In order to help Justin brainstorm, we used three key areas that are problems, challenges, or opportunities for nearly every boss: emotions, money, and relationships.

Emotions

He knew that the promise to make someone feel better is a powerful motivator, so Justin asked himself a few simple questions:

  • How can I reduce my boss’s stress?
  • How can I remove his boredom?
  • How can I increase his excitement?

Justin ultimately identified a few emotions, but figured that he would mainly focus on other levers.

Money

Justin knew that if he could tangibly affect the bottom line, this would be a large incentive to promote him.  In order to do this, there was only two things he needed to be able to do.

  • Cut costs
  • Increase revenue

Justin unearthed several areas where he could either cut costs or increase revenue.  For example:

  • Converting occasional customers to regular customers
  • Avoid losing customers
  • Increase lucrative events
  • Determine return on investment

Relationships

Finally, Justin looked at relationships. Could he:

  • Increase his boss’s status?
  • Improve employee relations?
  • build the restaurant’s brand?

He found several instances in which social media was actually damaging the reputation of the restaurant and its owner, and established that he could indeed affect relationships.

Step 3 – How to Create a Document That Bridges Your Skills with the Problems

Finally, Justin sat down to create a document that would convince his boss that the skillset he planned to learn would help solve the problems, challenges, and opportunities that he identified.  He was able to demonstrate just enough credibility through the lingo he had picked up in his informational interviews, and was confident that he could execute on the plan based on the minimum skillset he had mapped out.

The only hurdle left was convincing his boss that it was worthwhile, so Justin focused on three principles: selling benefits over details, getting to the point, and getting to yes.

Selling Benefits over Details

After learning so much about being a Community Manager, Justin was eager to show off the details of his plan.  However, his boss only cared about the benefits to business.  We made sure to cut off all of the implementation details that weren’t directly relevant, and tied every bullet point in the proposal to a measurable outcome from step two (How to Figure out The Problems, Challenges, and Opportunities at Your Workplace).

Getting to the Point

The document that Justin created was not a strategy document. It wasn’t meant to detail every aspect of his plan. It was meant for one thing: to convince his boss to give him the job title.  We ruthlessly cut down and edited the proposal until it included only those points which would build to a solid yes.

Getting to Yes

Finally, Justin never lost sight of his goal: to change the course of his career with one job title.  He negotiated hard, but never so hard that it would put that goal in jeopardy.  He remembered to be more concerned with the job title and skills he would be using than the exact details about hours and pay.  He knew that simply getting to yes was more important than all the exact details about that yes.

Negotiate hard, but never so hard that it puts your goal in jeopardy.

The Result

Ultimately, Justin got to yes.  He received the title he wanted, he learned the skills he needed, and he also managed to double his salary in the process.  And it wasn’t just that one job; Justin changed the course of his entire career, and opened up the opportunities that have led him to where he is today. View this post not as a simple case study, but as an action guide to implementing the skill bridge technique.  What career miracles can you create?

Interested in seeing the exact document that Justin used, an in-depth interview with Justin, and more? Click Here.

Matt Goldenberg is the founder of Self-Made Renegade, a website that helps liberal arts grads and career changers get any job, in any field, without the right degree, connections, or experience.

  • Post Grad Brad

    Great article! Just wanted to put in my two cents, as I am a liberal arts major who graduated two years ago. During university, I selected a persuasive/business-oriented English major, and chose to do Digital Media as a minor.

    I now work in the downtown core of my city, and make 55K with a job that largely relies on my writing skills. Keep in mind I am 25 with an Arts degree.

    Some advice for soon to be Arts grads:

    – Read some books (check Amazon for the highest rated ones) that were created specifically for the purposes of teaching you how to write amazing cover letters and resumes. This was a minor yet very effective tactic I used to refine my resume package and make it stand out from other applicants.

    – If you’re still in university and reading this, please try your hardest to complete an internship (or four), especially if you’re a liberal arts major. I completed about 4 paid internships during my college years, which played an enormous role in my luck of landing a job a month after I graduated.

    – See what software programs will be necessary for the jobs that you want to do, and work on developing those skills. Learn how to use tools that are part of Adobe Suite, for starters. This kind of skill is cross functional for Arts majors and will help you in almost every job.

    Advanced knowledge of things like Adobe Acrobat, InDesign, Illustrator, Dreamweaver, or even Photoshop will come in handy and make you look good to your peers. Even advanced knowledge of Excel will make a great impression. As an example, if you’re looking to get into online content editing, having working knowledge of HTML and Adobe Dreamweaver are obviously pluses that are necessary.

    – Your first job will pay you “terribly”; do not expect to be handed 40K+ right after you graduate. For example, my first job paid me in the mid 30s; however, I also happened to work in a company that was young, vibrant, and social, despite the crappy pay. Try to find work at a company like this, as it will not only make your work life more fulfilling, but it will also let you meet lots of great people who will be willing to support you and help you reach the next level.

    After working at this type of job for around a year, you will either get promoted or you will have the option to land another job that will probably pay you in the range of 40-45K. The key in your first job is to gain experience and make contacts/references. Also, use this time to figure out what you like and don’t like in a work environment.

    Overall, the key is to identify potential weaknesses before you hit the market, and try your hardest to shore them up. Money should not be the focus during your first job (you will be paid terribly everywhere); the deciding factor should be environment and potential for career growth.

    Don’t let people scare you into thinking you can’t do something with an Arts degree. We may not have a clear cut career path to follow like the Engineers do, but the beauty and flexibility of the degree is that you can go to so many different places with it.

  • Rt1583

    Don’t get too wrapped up in job titles. Sure they make a good starting point for a job search but I have found that each company has its own, distinct view on what a job title means.
    For instance, in my current job I am under the job title of Military Systems Engineer II. Sounds pretty impressive doesn’t it?
    The reality of the matter is, the company I work for uses that job title for at least 6 distinct skill sets that I know of. My particular piece of the skill set pie is telecomm installation and maintenance with a little bit of project management and av very little, bit of design thrown in. Far from an engineer, in the true sense of the word, as it relates to my field.
    Though I can’t prove it, I have come to the conclusion that they use this job title, at least in part, to justify my pay scale.
    I’m not complaining about my job title nor am I saying that all job titles are false or bad. I’m just saying that some companies use job titles for their own purposes. At worst this could be used as a soothing salve for the egos of the employees (a sense of importance imparted by title) and at best the job title actually corresponds to the job performed.

    • http://www.lifeofmatt.net lifeofmatt

      The average recruiter will look at a resume for six seconds, the average hiring manager 10. Most of this time (based on eye tracking studies) is spent looking at job titles.

      This means that getting the right title in your current job can mean the difference between a resume getting discarded and moving you on to the next round. Job titles certainly aren’t everything, but they’re very important in the context of your whole career.

      • http://www.lifeofmatt.net lifeofmatt

        I may have come across too strong in this comment.

        What you’re saying essentially, is that a lot of job titles are bullshit. I’d have to say that’s a pretty accurate assessment.

        The point I wanted to make in the above comment is that even if job title’s can be largely bullshit, there’s still tactical advantage to getting the proper one.

        Sometimes I’ll work with clients to get title changes that match their responsibility, without any change in pay or duties. It’s not because anything about the job has changed, but because it will change the perception of future potential employers.

        • Adam Brewton

          We did this about a year ago for my staff. By changing their title from Representative to Specialist, and rewriting the outdated job description to more closely match their current tasks, we were able to increase their pay to a more than competitive level and also set them up in a better position for future promotions or outside jobs.

        • Rt1583

          Not at all. They’re two sides of the same coin.

  • i woz ere

    What’s a job?

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