The Getup: New Year’s Eve Celebration
Drinking with your pals, schmoozing with new friends, or a night with someone special, look sharp, be ready for anything. Happy New Year!
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The Getup: The Week Before Christmas
The end of December is a crazy time for everyone. Whether you’re driving 4 hours to your parents’ house, navigating the crowds to finish your gift shopping, or you’re just the guy stuck working ... [more]
Girlfriend Gift Guide
No matter what your girl is into, you'll come up with a great gift.
Your Next Scent: Terre d’Hermès
A masculine smell that will last as long as you do.
The Experience Gift Guide: 7 Gifts That Can’t Go Under The Tree
Presents are nice to unwrap, but an experience lasts a lifetime.
The Getup: 2 Options for The Company Holiday Party
Casual office. Professional office. Holiday party?
Primer’s Annual Gift Guide for Guys
Coming up with reasonable gift suggestions is tough – we make it easy.
Live Action Getup: Don’t Forget to Treat Yourself, Too
During this season of giving, don't forget to give back to Numero Uno. 
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The $30 Trim Fit Oxford Cloth Button Down
The most important shirt to own, available at a great price.
Black Friday Deals from Indochino, The Motley, Frank & Oak, and 9 More
Skip the stores and play it smart with these online deals from some of our favorite sites.
The Intentional Apartment: Small Home Office Ideas
Not having a proper workspace is a huge factor that leads to procrastination. Get yourself set up, and get your work done.
The Getup: The Season of Harvest & Thanks
No matter your plans for the end of November, whether you’re traveling or staying home, look sharp and carry smart.
Free Art Download: 8 Vintage Patent Designs
Looking for something simple, beautiful, and cheap to hang on your walls?
Designer to Deal: Rugged Americana
No matter your budget - looking good just got easier.
The Getup: Up and Autumn
Whether on a date, an alumni networking event, or just a weekday in the cubicle, you’ll be the best dressed gent there, with these colors and textures inspired by classic sport wear from the field.
The Getup: A Hayride & Pumpkin Patch Date
Skip the movies and take your date into the field, for a romantic ride of nostalgia.
Light Layers: 21 Choices for a Comfortable Fall
Combine items similar to these to allow easy, sharp layering, without having to take 2 or 3 layers on and off all day.
The Getup: Early Fall Business Casual
What’s the difference between any schlub in a shirt, tie, sweater, and chinos and you? You pay attention to the details.
Five Ways to Transition Your Style From Summer to Fall
The middle ground between shorts and snow jackets can be tough. Make the transition with ease.
The Getup: Out in the Field Smart Casual
On the job and ready for anything. When it's closing time, ditch the tie and meet that special someone for a cocktail.
18 Light Jackets for Fall
This year’s fall jackets have clear influences from the barn and the battlefield.
The Getup: Wherever Saturday Takes You
A smart look makes you ready for anything.
The Getup: A Day Game & A Drink
Stay comfortable and sharp while enjoying a day game with your buddies or a date. Then walk to a local joint for post-game celebrating (or drowning your loss.)
The Getup: Early Fall Business Casual
Playing with the colors and concepts of the casual “End of Summer Getup,” we transition to something more office ready.